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Download Buy-In: Saving Your Good Idea from Getting Shot Down Audiobook (Unabridged)

Extended Audio Sample Buy-In: Saving Your Good Idea from Getting Shot Down (Unabridged), by John P. Kotter
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (143 ratings) (rate this audio book) Author: John P. Kotter Narrator: Tim Wheeler Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what's hit you, your idea is dead, shot down.

It doesn't have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:

  • Death by delay: Endlessly putting off or diverting discussion of your idea until all momentum is lost
  • Confusion: Presenting so much distracting information that confidence in your proposal dies
  • Fear mongering: Stirring up irrational anxieties about your idea
  • Character assassination: Undermining your reputation and credibility

Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn't work. According to their counterintuitive approach, it's far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day.

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Zjjohnston | 2/14/2014

    " Simple ideas, good reminders. I feel like I learned a good bit, hope I remember some of it; I may have some good ideas in the future! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Trevor | 1/18/2014

    " The fable isn't very engaging, but the template of objectives and responses offered in this book is fantastic! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Mazen Abualnassr | 12/24/2013

    " It was my first Business book in English . . . and even though the book has written by 2 authors,it was very coherent . an exceptionally realistic and helpful . "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Ben | 12/21/2013

    " This did not need to be a whole book. The simplification of the types of obstacles new ideas encounter is helpful for quick reference, and some of the stories are good examples, but it seemed too full of fluff for its less-than-200-page length. "

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