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Download Buy-In: Saving Your Good Idea from Getting Shot Down Audiobook (Unabridged)

Extended Audio Sample Buy-In: Saving Your Good Idea from Getting Shot Down (Unabridged) Audiobook, by John P. Kotter
3.29 out of 53.29 out of 53.29 out of 53.29 out of 53.29 out of 5 3.29 (21 ratings) (rate this audio book) Author: John P. Kotter Narrator: Tim Wheeler Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2010 ISBN:
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You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what's hit you, your idea is dead, shot down.

It doesn't have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:

  • Death by delay: Endlessly putting off or diverting discussion of your idea until all momentum is lost
  • Confusion: Presenting so much distracting information that confidence in your proposal dies
  • Fear mongering: Stirring up irrational anxieties about your idea
  • Character assassination: Undermining your reputation and credibility

Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn't work. According to their counterintuitive approach, it's far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day.

Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Zjjohnston | 2/14/2014

    " Simple ideas, good reminders. I feel like I learned a good bit, hope I remember some of it; I may have some good ideas in the future! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Trevor | 1/18/2014

    " The fable isn't very engaging, but the template of objectives and responses offered in this book is fantastic! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mazen Abualnassr | 12/24/2013

    " It was my first Business book in English . . . and even though the book has written by 2 authors,it was very coherent . an exceptionally realistic and helpful . "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ben | 12/21/2013

    " This did not need to be a whole book. The simplification of the types of obstacles new ideas encounter is helpful for quick reference, and some of the stories are good examples, but it seemed too full of fluff for its less-than-200-page length. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jason | 12/9/2013

    " I'm still reading this book..and goshh im totally into it..it just keeps you so engaged with the story and u are so involved in it..and your learning the tricks of the trade simultaneously ..i love this !!..wish i could find more books just like this one "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Nahom Tamerat | 10/16/2013

    " Good book. Practical... but could have been even shorter than it is now as it tends to repeat the same message over and over again! "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Chris Mcmanaman | 9/23/2013

    " Never read a book that has not been reviewed and rated by other readers. This was 4 hours of pointless listening agony. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 John Uzzi | 8/27/2013

    " Simplistic but useful "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Hafiz Ripangi | 4/14/2013

    " excellent tips and method in ensuring our ideas are well accepted without wasting the effort that we've put in together. clear and direct principle - 24 attacks 24 responses "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Frank | 4/9/2013

    " The book presents 24 ways that your ideas can be shot down and gives you useable solutions to overcome them. The emphasis is on useable information "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jed Singer | 3/10/2013

    " Definitely recommended. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Vincent Haywood | 12/5/2012

    " crap. Really did nothing for me stop reading it half way through. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tony | 11/21/2012

    " Like most of Kotter's work, clear concise and actionable. He reminds you the the key is deal with the objections in a non-threatening way, because the goal is to covert the hearts and minds of listeners, who are not talking but judging. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Janet | 7/1/2012

    " Little book with lots of great advice for achieving buy-in. Loved that he used a library board meeting as the example. 24 arguments you might get and how to combat them to get what you want. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Melissa Acuna | 11/6/2011

    " Non-fiction business book on how to save good ideas from getting shot down. Highly applicable and easy to follow advice, with good insights into crowd mentality and why mob thinking can take over and defeat even the best, most logical idea. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mazen | 5/1/2011

    " It was my first Business book in English . . . and even though the book has written by 2 authors,it was very coherent . an exceptionally realistic and helpful . "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tony | 3/11/2011

    " Like most of Kotter's work, clear concise and actionable. He reminds you the the key is deal with the objections in a non-threatening way, because the goal is to covert the hearts and minds of listeners, who are not talking but judging. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Vincent | 1/21/2011

    " crap. Really did nothing for me stop reading it half way through. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ben | 11/29/2010

    " This did not need to be a whole book. The simplification of the types of obstacles new ideas encounter is helpful for quick reference, and some of the stories are good examples, but it seemed too full of fluff for its less-than-200-page length. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Melissa | 11/16/2010

    " Non-fiction business book on how to save good ideas from getting shot down. Highly applicable and easy to follow advice, with good insights into crowd mentality and why mob thinking can take over and defeat even the best, most logical idea. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Janet | 11/5/2010

    " Little book with lots of great advice for achieving buy-in. Loved that he used a library board meeting as the example. 24 arguments you might get and how to combat them to get what you want. "

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About the Narrator

Tim Wheeler has received over 150 national and international awards for his work in radio. In addition to his voice work in both radio commercials and books, he writes, produces, and records Obstructed View, an award-winning humor column that appears both in print and on several radio stations.