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Download Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Audiobook (Unabridged)

Extended Audio Sample Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind (Unabridged) Audiobook, by Bernd H. Schmitt
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (28 ratings) (rate this audio book) Author: Bernd H. Schmitt Narrator: Sean Pratt Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2008 ISBN:
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How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of real beauty.

In Big Think Strategy, Bernd Schmitt shows you how to think big by sourcing and implementing bold ideas that change markets.

We all know that businesses need creative and innovative strategies to compete. But as Schmitt points out, conventional corporate wisdom, which eschews risk taking and rewards small thinking, discourages the kind of bold ideas needed to change markets. Big Think Strategy is the antidote to such corporate inertia. Through business case studies and commentaries on cultural phenomena, Schmitt uncovers the essence of bold leadership and the sources of revolutionary change.

Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. He gives step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them, as well as how to establish organizational structures that will sustain long-term big thinking within your company.

Schmitt's irreverent narrative style makes for lively, entertaining listening, as he draws on his diverse personal passions, steak, classical music, and good haircuts, to make his points. In Big Think Strategy, you will learn how to look outside the box for the bold, new ideas that will drive your firm's success. Download and start listening now!


Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Omu | 11/23/2013

    " I sure do have a lot of work to do. This i just realized. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Corey Grant | 9/9/2011

    " Loved this book. It definately helps people not only think outside the box but to also know why they should be thinking outside of the box. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lori Grant | 7/11/2009

    " A must-read book on innovation for knowledge workers and entrepreneurs. "

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About the Author
Bernd H. Schmitt is Co-founder and CEO of The EX Group and is the Robert D. Calkins Professor of International Business at Columbia Business School in New York. He is a driving force behind the concept of customer experiential marketing. Schmitt, who also directs Columbia's Center on Global Brand Leadership, has published six books on the subject, three of them co-authored, with translations in sixteen languages. Schmitt counts among his clients Sony, IBM and Cathay Pacific, and is regularly interviewed on international television networks including the BBC, CNN and CNBC. His previous books, which include Customer Experience Management (Wiley), There's No Business That's Not Show Business (New Press), Build Your Own Garage, Marketing Aesthetics, and Experiential Marketing (Free Press), have been translated into thirteen languages.