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Download Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Audiobook

Extended Audio Sample Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Audiobook, by Bernd H. Schmitt Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bernd H. Schmitt Narrator: Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2012 ISBN: 9781469000541
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers’ needs and preferences. Drawing on the latest research in the exploding field of positive psychology, renowned Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan:

  • The feel-good method: use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulse buyer into a committed loyalist.
  • The values-and-meaning method: attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life.
  • The engagement method: get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.

Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

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About the Author
Bernd H. Schmitt is Co-founder and CEO of The EX Group and is the Robert D. Calkins Professor of International Business at Columbia Business School in New York. He is a driving force behind the concept of customer experiential marketing. Schmitt, who also directs Columbia's Center on Global Brand Leadership, has published six books on the subject, three of them co-authored, with translations in sixteen languages. Schmitt counts among his clients Sony, IBM and Cathay Pacific, and is regularly interviewed on international television networks including the BBC, CNN and CNBC. His previous books, which include Customer Experience Management (Wiley), There's No Business That's Not Show Business (New Press), Build Your Own Garage, Marketing Aesthetics, and Experiential Marketing (Free Press), have been translated into thirteen languages.
About the Narrator

Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.