Businesses stumble when they imagine that innovation is
mostly about ideas. The reality is that ideas are only beginnings. Indeed, even
a company with the world’s best idea still faces a devilish challenge: It must
build the business of tomorrow without endangering the business of today.
Vijay Govindarajan and Chris Trimble are the world’s leading
authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and
insight into a practical, accessible, read-at-one-sitting handbook that offers
invaluable guidance for anyone charged with making innovation happen:
executives, managers, consultants, project leaders, and teams. Beyond the Idea shows exactly how to:
• Build a team with a very particular structure, one that
makes it possible to simultaneously build something new and sustain what exists
• Manage any innovation initiative as a disciplined
• Implement three distinct models for moving from ideas to
Beyond the Idea is
an essential book for any business that recognizes that innovation always has
been, and always will be, the key to long term growth and vitality.
Download and start listening now!