Extended Audio Sample

Download Reverse Innovation: Create Far From Home, Win Everywhere Audiobook

Extended Audio Sample Reverse Innovation: Create Far From Home, Win Everywhere Audiobook, by Vijay Govindarajan Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (53 ratings) (rate this audio book) Author: Vijay Govindarajan, Chris Trimble Narrator: Phil Dubois Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2012 ISBN: 9781469220604
Regular Price: $14.99 Add to Cart
— or —
FlexPass™ Price: $13.95$5.95$5.95 for new members!
Add to Cart learn more )

The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed.

Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.

The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This audiobook will help you do that.

Download and start listening now!

BK_BRLL_004354

Quotes & Awards

  • “Whether you are an executive of a global company or you are simply interested in innovation among cultural differences, creativity, and diversity, this is a lovely and persuasive read.”

    Business Insider

  • “A book that offers provocative insights into the quickly changing dynamics of the global economy.”

    Wall Street Journal

  • “This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century.”

    Publishers Weekly

  • A New York Times Bestseller
  • A USA Today Bestseller
  • A Wall Street Journal Bestseller
  • An Amazon.com Bestseller

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jeff | 9/12/2013

    " Great insight and explanation of a necessary business focus/practice. However, the writing was flat and the book kept repeating itself. That said, I did pick up a few valuable topics to ponder. I may need to move outside the U.S. to put them into practice. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Billy | 6/11/2013

    " bullshitting with lawyers and businessmen is so easy now. Know some company stories and tell them why they're hacks. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Edelweis Ritt | 3/14/2013

    " "Wonderful!!!! One of the best books I read about emerging market. I strongly recommend to all people working with/in emerging markets. "

Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations
About the Author

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first professor-in-residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world.