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Reverse Innovation: Create Far From Home, Win Everywhere Audiobook
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(3.07) - 56 listener ratings
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Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.
Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn't.
If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, reverse innovation is a phenomenon you need to understand. This book will help you do that.
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""Wonderful!!!! One of the best books I read about emerging market. I strongly recommend to all people working with/in emerging markets."
— Edelweis (5 out of 5 stars)
Reverse Innovation Listener Reviews
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" Great insight and explanation of a necessary business focus/practice. However, the writing was flat and the book kept repeating itself. That said, I did pick up a few valuable topics to ponder. I may need to move outside the U.S. to put them into practice. "
— Jeff, 9/12/2013 -
" bullshitting with lawyers and businessmen is so easy now. Know some company stories and tell them why they're hacks. "
— Billy, 6/11/2013
About the Authors
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first professor-in-residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world.
Chris Trimble, a well-known innovation speaker and consultant, teaches at the Tuck School of Business at Dartmouth College.