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Download Reverse Innovation: Create Far From Home, Win Everywhere Audiobook

Extended Audio Sample Reverse Innovation: Create Far From Home, Win Everywhere, by Vijay Govindarajan, Chris Trimble Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (53 ratings) (rate this audio book) Author: Vijay Govindarajan, Chris Trimble Narrator: Phil Dubois Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing, and if you want your firm to survive, you’d better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world’s most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You’ll follow some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn’t.

If you’re in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, Reverse Innovation is a phenomenon you need to understand. This book will help you do that.

Download and start listening now!

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Quotes & Awards

  • “Whether you are an executive of a global company or you are simply interested in innovation among cultural differences, creativity, and diversity, this is a lovely and persuasive read.”

    Business Insider

  • “A book that offers provocative insights into the quickly changing dynamics of the global economy.”

    Wall Street Journal

  • “This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century.”

    Publishers Weekly

  • A New York Times Bestseller
  • A USA Today Bestseller
  • A Wall Street Journal Bestseller
  • An Amazon.com Bestseller

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Jeff | 9/12/2013

    " Great insight and explanation of a necessary business focus/practice. However, the writing was flat and the book kept repeating itself. That said, I did pick up a few valuable topics to ponder. I may need to move outside the U.S. to put them into practice. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Billy | 6/11/2013

    " bullshitting with lawyers and businessmen is so easy now. Know some company stories and tell them why they're hacks. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Edelweis Ritt | 3/14/2013

    " "Wonderful!!!! One of the best books I read about emerging market. I strongly recommend to all people working with/in emerging markets. "

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