Innovation is no longer the exclusive domain of the Silicon
Valley elite. Reverse Innovation will open your eyes to the fact that
the dynamics of global innovation are changing, and if you want your firm to
survive, you’d better pay attention. The gap between rich nations and emerging
economies is closing. No longer will innovations travel the globe in only one
direction, from developed to developing nations. They will also flow in
reverse. CEOs of the world’s most influential companies agree and have cited Reverse
Innovation as their playbook for the next generation of global growth.
Authors Vijay Govindarajan and Chris Trimble of the Tuck
School of Business at Dartmouth explain where, when, and why reverse innovation
is on the rise and why the implications are so profound. Learn how to make
innovation in emerging markets happen and how such innovations can unlock even
greater opportunity throughout the world. You’ll follow some of the world’s
leading companies (including GE, Deere & Company, P&G, and PepsiCo)
through stories that illustrate exactly what works and what doesn’t.
If you’re in a Western economy, you need to accept that the
future lies far from home. But the idea is not just for Western audiences. If
innovation is at the heart of your company or your career, no matter where you
practice business, Reverse Innovation is a phenomenon you need to
understand. This book will help you do that.
Download and start listening now!