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Download All About Them: Grow Your Business by Focusing on Others Audiobook

Extended Audio Sample All About Them: Grow Your Business by Focusing on Others Audiobook, by Bruce Turkel Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bruce Turkel Narrator: Doug Turkel Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2016 ISBN: 9781522651611
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The best companies and most successful salespeople live by a three-word mantra—"it’s all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

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About the Author
In 1983, Bruce founded TURKEL Brands. Today, he’s as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR. He’s authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He’s also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek.
About the Narrator

Doug Turkel has been the voice behind more than 10,000 commercials for an impressive range of clients including McDonald’s, Toyota, MasterCard, The Home Shopping Network and NBC/Universal. He also narrates audiobooks.