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All About Them: Grow Your Business by Focusing on Others Audiobook
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The best companies and most successful salespeople live by a three-word mantra—"it’s all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
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“A must-read for modern marketers who want to cut through the noise, forge deep connections, and create memorable experiences.”
— Tim Sanders, author of Dealstorming
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About Bruce Turkel
Bruce Turkel is the author of several books about marketing, branding, and advertising design. His works include Miami: The Edge of Graphic Design and Building Brand Value: Seven Simple Steps to Profitable Communications.
About Doug Turkel
Doug Turkel has been the voice behind more than 10,000 commercials for an impressive range of clients including McDonald’s, Toyota, MasterCard, The Home Shopping Network and NBC/Universal. He also narrates audiobooks.