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Download 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Audiobook

Extended Audio Sample 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone, by James C. Crimmins Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: James C. Crimmins Narrator: James Foster Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last forty years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

  • unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do;
  • tap into the mental process that gives religious symbols, political symbols, and commercial logos their power;
  • make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional; and
  • transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”
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Quotes & Awards

  • “For anyone who hopes to influence what people do or what they buy, Jim’s book is required reading.”

    Keith Reinhard, chairman emeritus of DDB Worldwide

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