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Download 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Audiobook

Extended Audio Sample 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Audiobook, by James C. Crimmins Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: James C. Crimmins Narrator: James Foster Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2016 ISBN: 9781522649823
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7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

  • Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.
  • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
  • Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
  • Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”
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Quotes & Awards

  • “For anyone who hopes to influence what people do or what they buy, Jim’s book is required reading.”

    Keith Reinhard, chairman emeritus of DDB Worldwide

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About the Author

James C. Crimmins has been a professional persuader for more than two decades, mainly as chief strategic officer of DDB Chicago and a worldwide brand planning director with clients such as Budweiser, McDonald’s, State Farm, and Betty Crocker. He earned a PhD in sociology and a master’s degree in statistics, and has taught integrated marketing communication at Northwestern University’s Medill School. Crimmins combines his scientific, professional, and academic background to explain how the revolution in mind science changes the conventional wisdom of influence and can make anyone a more successful persuader.

About the Narrator

James Foster was born and raised on the West Coast, and even though he’s lived in the Midwest for over a decade now, still considers Oregon home. Nominated for Voice Arts Awards for best audiobook narration in the science fiction, fantasy, and mystery categories, James has been praised for his conversational delivery and ability to sound exactly like the voice you were imagining in your head.