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7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Audiobook
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7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
- Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.
- Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
- Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
- Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”
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“For anyone who hopes to influence what people do or what they buy, Jim’s book is required reading.”
— Keith Reinhard, chairman emeritus of DDB Worldwide
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About James C. Crimmins
James C. Crimmins has been a professional persuader for more than two decades, mainly as chief strategic officer of DDB Chicago and a worldwide brand planning director with clients such as Budweiser, McDonald’s, State Farm, and Betty Crocker. He earned a PhD in sociology and a master’s degree in statistics, and has taught integrated marketing communication at Northwestern University’s Medill School. Crimmins combines his scientific, professional, and academic background to explain how the revolution in mind science changes the conventional wisdom of influence and can make anyone a more successful persuader.
About James Anderson Foster
James Anderson Foster, an Earphones Award–winning narrator, has narrated audiobooks for a variety of publishers, across nearly all genres, both fiction and nonfiction. In 2015, he was a finalist in three categories for the Society of Voice Arts and Sciences Voice Arts Awards—mystery, science fiction, and fantasy.