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Since the 1990s, creative director Matt Berman has been collaborating with some of the most influential photographers in fashion and art to create some of the industry’s most enduring imagery in print. In 1995 Matt was hired by JFK Jr. to serve as the creative director of George magazine. He worked side by side with John until his death in 1999 to craft his boss’ unique vision for a new kind of magazine. Matt then moved to Paris and continued to serve as creative director on several French magazine titles and advertising campaigns. Matt is now at the helm of his own image-driven advertising agency, Picture Book, in New York City and Los Angeles.
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