This BusinessWeek bestseller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. In blunt, perfectly logical terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems. Among his pearls of wisdom are, “Be a skeptical SOB about every dollar you are spending,” and, “Get someone who can sell—and he doesn’t need to have ‘salesperson’ in his title.” In no time, listeners will know how to spend their marketing dollars wisely and get a good return on their investment. Whether you work for a small store or an international manufacturing conglomerate, Your Marketing Sucks. may be the most important book you ever read.
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"This book was the perfect intro to return-on-investment marketing. I actually know what my new boss is talking about now. " — Mike (5 out of 5 stars)
"This book was the perfect intro to return-on-investment marketing. I actually know what my new boss is talking about now. "
" If you need some help on marketing, it was a great read with lots of idea generating thoughts. "
" Good way to revaluate your marketing. "
" I guess my biggest problem with this book was the pompous, arrogant guy that wrote it. Yeah, you're great-you have solved all of the problems for all of your clients. I did get a few tidbits from it. "
" This book is strong on motivation and ideas, but a bit over the top in some areas. Mark Stevens can come off as pretentious at times. I would recommend this book to anyone interested in continuous personal improvement. "
" Too many copywriters desperately need this book. It's a fast read and I'd go as far as saying it was more helpful than the entire marketing class I took in college from a Harvard-graduated business professor. "
" After finishing this book, I was convienced that my management sucks, but based his criteria I suck too. "
" My marketing may suck, but so does this book. "
" Quick read, good tips. I doubt reading about marketing is ever "fun" but it was helpful in my work. "
" Light, enjoyable look at why we end up with so many products that don't really satisfy us. Suprisingly interesting look at channel strategy. "
Mark Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters, including marketing, branding, management, and sales. He is known for delivering business insights with blunt truths and unconventional wisdom. His firm, MSCO, represents a stellar roster of clients, including Nike, Starwood, GE, Guardian Life, Intrawest, and Estee Lauder. Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and having held management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients.
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