Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.
In Your Creative Mind, you will discover an entirely different approach to the creative process.
You will learn:
Using the practical techniques and steps described in Your Creative Mind will infuse your company with creative power and drive innovation. Break free of business as usual and create the dynamic growth you deserve!
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Scott Cochrane works with business leaders as a mentor, advisor, and coach. He is widely known for challenging the status quo, asking “why not,” and igniting a spirit of bold thinking and accelerated growth in companies across the globe. Scott’s “Bold Mind” approach has convinced presidents, CEO’s, senior leaders, and executive boards of organizations across the globe—including Accenture, Amadeus, Cisco, Danone, HP, ING, Shell, and Tech Data—to engage his speaking, coaching, and advisory services. He works internationally and lives in Boynton Beach, Florida.
James Anderson Foster, an Earphones Award–winning narrator, has narrated audiobooks for a variety of publishers, across nearly all genres, both fiction and nonfiction. In 2015, he was a finalist in three categories for the Society of Voice Arts and Sciences Voice Arts Awards—mystery, science fiction, and fantasy.