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Writing for Busy Readers: Communicate More Effectively in the Real World Audiobook

Name: Writing for Busy Readers: Communicate More Effectively in the Real World Audiobook
Brand: Penguin Audio
SKU: h30l
Availability: InStock
Author: Jessica Lasky-Fink
ISBN: 9780593786987

By: Jessica Lasky-Fink, Todd Rogers

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Read By: Todd Rogers Publisher: Penguin Audio Listen Time: 5.00 hours at 1.0x Speed 3.33 hours at 1.5x Speed 2.50 hours at 2.0x Speed Release Date: September 2023 Format: Unabridged Audiobook ISBN: 9780593786987

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Quick Stats About this Audiobook

Total Audiobook Chapters:

Longest Chapter Length:

41:11 minutes

Shortest Chapter Length:

06 seconds

Average Chapter Length:

17:26 minutes

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Publisher Description

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it. * This audiobook edition includes a downloadable PDF with examples and tips from the book.

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