close
Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future Audiobook, by Jonah Sachs Play Audiobook Sample

Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future Audiobook

Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future Audiobook, by Jonah Sachs Play Audiobook Sample
FlexPass™ Price: $24.95
$9.95 for new members!
(Includes UNLIMITED podcast listening)
  • Love your audiobook or we'll exchange it
  • No credits to manage, just big savings
  • Unlimited podcast listening
Add to Cart
$9.95/m - cancel anytime - 
learn more
OR
Regular Price: $35.99 Add to Cart
Read By: Jonah Sachs Publisher: Brilliance Audio Listen Time: at 1.0x Speed 4.83 hours at 1.5x Speed 3.63 hours at 2.0x Speed Release Date: July 2012 Format: Unabridged Audiobook ISBN: 9781469208480

Quick Stats About this Audiobook

Total Audiobook Chapters:

23

Longest Chapter Length:

25:04 minutes

Shortest Chapter Length:

09:55 minutes

Average Chapter Length:

18:51 minutes

Audiobooks by this Author:

2

Other Audiobooks Written by Jonah Sachs: > View All...

Publisher Description

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.

With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:

· Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray

· Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual

· Memorable stories based on timeless themes build legions of eager evangelists

· Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world

· Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz

Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Download and start listening now!

"Modern day requirement for brand leaders and marketers. Jonah takes into account all the different ways that stories travel and are interpreted. He then provides a very solid guide to creating your characters and telling your story."

— Mike (5 out of 5 stars)

Winning the Story Wars Listener Reviews

Overall Performance: 4.25 out of 54.25 out of 54.25 out of 54.25 out of 54.25 out of 5 (4.25)
5 Stars: 2
4 Stars: 1
3 Stars: 1
2 Stars: 0
1 Stars: 0
Narration: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
5 Stars: 0
4 Stars: 0
3 Stars: 0
2 Stars: 0
1 Stars: 0
Story: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
5 Stars: 0
4 Stars: 0
3 Stars: 0
2 Stars: 0
1 Stars: 0
Write a Review
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " Amazing! Startlingly trenchant and executable in both for and non profits. "

    — Chris, 2/5/2013
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " If you need to do a business presentation....you might want to read this first. "

    — Chris, 10/17/2012
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " Pretty good considering the type of book this is. "

    — Monica, 7/12/2012
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " Much more than a marketing book. Besides new marketing insight, get a sneak peek behind what you consider to be the reality of your world and why you do what you do. "

    — Robert, 7/8/2012

About Jonah Sachs

Jonah Sachs is the cofounder and CEO of Free Range Studios, which has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.