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Download Unsafe Thinking: How to be Nimble and Bold When You Need It Most Audiobook

Extended Audio Sample Unsafe Thinking: How to be Nimble and Bold When You Need It Most Audiobook, by Jonah Sachs
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Jonah Sachs Narrator: to be announced Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2018 ISBN: 9781549168246
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How to take bold yet intelligent risks in a volatile world where everyone instinctively craves safety and stability

“Safe thinking” is everywhere, and there are concrete reasons why. The reliance on well-known patterns, carefully constructed plans, and the expertise we’ve developed in facing prior challenges has a magnetic pull on our psyches. Overcoming this bias is an urgent problem that nearly everyone in business must now confront. In Unsafe Thinking, Jonah Sachs probes deeply into the pitfalls of safe thinking through the experiences of successful trailblazers in a wide range of fields from business, health, education, and more. For example, take the story of Helena Foulkes, a vice-president at CVS who asked: Why would a company committed to health and wellness sell cigarettes? “Because it’s a $2 billion part of our business and removing cigarettes won’t make a dent in reducing smoking,” shareholders replied. Yet Foulkes convinced her colleague; cutting cigarettes has opened many other profitable avenues, and smoking has actually decreased in communities where many people used to buy their cigarettes at CVS.

Sachs also delves into the scientific literature of many leading researchers in the areas of cognition and creativity. What emerges is a fascinating set of stories of individuals who, despite the fears and resistance we all face, have deeply changed themselves, their companies, and the fields in which they work. Sachs calls these people “unsafe thinkers.” But they are not simply mavericks and radicals who break all the rules. It turns out that there are clear principles and habits of mind these people exhibit that account for their success. Sachs lays out ample evidence that anyone, armed with the will and basic understanding of how to do it, can become an unsafe thinker.

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About the Author

Jonah Sachs is the cofounder and CEO of Free Range Studios, which has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.

About the Narrator

Lindy West is a Seattle-based writer, editor, and performer whose work focuses on pop culture, social justice, humor, and body image. She’s currently a culture writer for GQ magazine and GQ.com and a weekly columnist at the Guardian, as well as the founder and editor of I Believe You | It’s Not Your Fault, an advice blog for teens. In January of 2015 she wrote and recorded a story for This American Life about confronting an internet troll who impersonated her dead father.