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0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Matthew E. May Narrator: Alexander Cendese Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2016 ISBN: 9781511364669
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A mindful guide for using our minds to win the games our brains are hardwired to play on us.

In a ten-year study involving hundreds of interactive creative problem-solving sessions, renowned business strategist and author Matthew E. May gave over 150,000 professionals a simple thought exercise, finding that less than 5 percent arrived at the best and most elegant solution. The evidence he collected points to seven observable thinking flaws, hardwired in the human brain, that could send you down a path to business failure.

Winning the Brain Game calls on neuroscience and psychology to explain these fatal flaws, then draws on case studies and interviews with the most innovative thinkers in the world to provide you with a super-curated set of battle-tested tools for fighting them. Short, practical, and imminently readable, the book offers a fresh spin on the traps that cause innovators, product designers, and business strategists to employ generic solutions for complex, real-world problems. May’s practical solutions to avoid repetitive thinking patterns will lead you to better decision-making, higher levels of innovation, clearer business strategies, and overall success.

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Quotes & Awards

  • “In an era where entire industries are being disrupted and rapid, agile experimentation are becoming mainstream, the question in every leader’s mind is ‘which side of the equation will I occupy?’ In reading Winning the Brain Game, the reader quickly recognizes that the only limitations to ability to be on the winning side are in our own mindsets and approaches. Matthew May’s identification of the seven fatal thinking flaws, and the pragmatic application of field-tested fixes are actionable, and this book should be a must-read for any innovator, business leader, or problem solver.”

    Brad Smith, chairman and CEO, Intuit

  • “This book is a gem! Matthew May has given us a practical research-backed (and downright fun!) guide to creative problem solving.”

    Nir Eyal, author of Hooked: How to Build Habit-Forming Products

  • “Matthew May’s book reminds me of Irma Rombauer’s beloved Joy of Cooking book―but instead of recipes for meals, May’s provides recipes for re-thinking. A broad range of creative thinking styles are presented―with all pitfalls and pluses clearly highlighted, so that you might just get ‘dinner’ made and ready in time for a deadline.”

    John Maeda, partner, Kleiner, Perkins, Caufield & Byers

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