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What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth Audiobook
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Why do some young companies become unicorns, while others don't?
It's easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. It's even easier to be slowed down by the many forces of resistance working against them: drag, inertia, friction, and waste.
Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide listeners with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.
Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, S.C.A.L.E.: Strategic speed, Constant experimentation, Accelerated value, Lean process, and Esprit de corps.
Drawn from the authors' successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth.
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About the Authors
Matthew E. May, a graduate of the Wharton School of Business, is the author of the critically acclaimed Elegant Solution. A popular speaker, he lectures to corporations, governments, and universities around the world on ingenuity and innovation. He spent nearly a decade advising Toyota, and his articles and profiles have appeared in USA Today, Strategy & Business, the Wall Street Journal, and on CNN and National Public Radio. He lives in Lake Sherwood, California.