In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
—Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
—Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
—Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Download and start listening now!
"I found this very interesting. I listened to it as an audiobook. I am not a techie or a business person and it covered a lot of stuff I knew nothing about in a very informative way. I learned a lot about open source collaboration, peer production, sharing, and going global and how that is changing our "world as we know it" today. I actually 'read' this about a year ago, but today I attended a seminar on E-records in Business and Litigation in New York, and the initial session was on enhancing e-records access in the state. I have to say that having read Wikinomics helped me follow that discussion a lot better than I would have without it!"
— Jo (4 out of 5 stars)
Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors' case studies of innovative information sharing…. Sklar provides an engaging reading that will make listeners excited.
— AudioFile" Many good examples and explanations on how today's economy works. Sometimes there are too many details, which make reading it a bit boring, but on the other hand, it's a good source of inspiration and how-to approaches. "
— Sebastiano, 2/18/2014" Started reading this very intense but interesting book a few months ago. Finding it to be an interesting read but in small chunks. "
— Steve, 2/10/2014" A good solid book on social media "
— Chris, 2/9/2014" This book is a little bit older than some of the others I have read but it was still interesting. It noted how MySpace had dominated Friendster and speculated about whether Facebook would eventually conquer MySpace. Many good examples of "peer production" and collaboration between companies and between a company (like IBM) and open source development. The authors noted that companies with a strict top-down hierarchial structure are out of place and will struggle in the decentralized marketplace we have. One of the quotes near the end of the book was very relevant to world news today. "So get ready for the hyperempowered citizen. The new generation of digital citizens has the means of creation at their fingertips so that anything that involves information and culture is grist for the mill of self-organized production. Their expectations of business and government are higher . . ." It probably would have been a good idea for government leaders in North Africa and the Middle East to have read this book and taken it seriously. "
— Kathy, 1/25/2014" I was a bit disappointed in this book. It had a lot of good points, but fell a little too much into boosterism and unrelenting optimism. 5 years later, and we still haven't seen the fundamental changes to business models the authors assumed were just around the corner. And I'm personally sick of the argument that the "net gen" aka Generation Y, is going to change the face of business and fix all the mistakes of past generations through collaboration and social media. "
— Edward, 1/24/2014" Oh God, more Americans thinking they've spotted a trend that kind of looks obvious, However, in spotting and labeling it, the author believes that it (and he) is equally important as the trend itself. Meanwhile the trend goes on, undeterred by being burdened with having to explain or analyse itself. Is the world more flat since that American pointed it out? Do Indians and Chinese stop to think about their place in flattening it? This book could easily have been called "Internet Collaboration", but that wasn't whizzy enough. Internet collaboration, however, is simply what Wikinomics is, despite the author attempting to make it something bigger. The Web 2.0 is still the Web if you ask me. So not Web 2.0, more Wank 2.0. "
— Jim, 1/10/2014" Although offering a few interesting antidotes on the intersection of technology, online communities, and business, Wikinomics offers a limited, even superficial, perspective on mass collaboration. It is neither engaging nor informative. "
— Brett, 1/6/2014" Offer the understanding of wiki culture, which the new generation will experience in web 2.0. A notable case study is a company that create a competition to anybody that can help them to find the possible location for mining through its vast database. Worth the read. "
— Andi, 1/5/2014" Finally got to read this book, quite good. Guess if I'd read it when it was first published, I would have found the book more interesting. "
— Kristian, 1/5/2014" One of the greatest business books every written. I recommend it for people wanting to understand the new world of social media. "
— Komail, 12/5/2013" Unsubstantial froth. A complete waste of trees, time, and money. "
— Nathan, 11/3/2013" Perhaps compelling when written, but not very thought-provoking today. "
— Eva, 10/20/2013" I saw Don Tapscott at a recent conference and all I can say is "he gets it". He has done interesting research to understand generational differences, and how they impact the workplace, commerce, entertainment etc. He's cool and smart and I thought he modeled how to evolve in an evolving environment. "
— Tina, 9/30/2013" Wonderful book! It analyzes the Web 2.0 revolution, including information about popular sites, like Wikipedia and how it works. It is not technical and a good read! "
— Allen, 9/29/2013" This book got me thinking about how important it is that teach our kids and students the Web 2.0 tools for collaborating! Its every where in music, business not just in education. "
— Kristina, 6/27/2013" Honestly, I gave up. A constant repeat. Good ideas, but fit for a single New Yorker article, not 300 pages. "
— Clinton, 4/29/2013" I found this book very interesting. It talks about the new business models based on mass collaboration. "
— Noura, 12/15/2012" Not a bad business book. Any one of the chapters has enough material to apply to most common business objectives. "
— Martin, 11/23/2012" Interesting if you don't know much about the internet. Pretty boring for me, as its nothing I've didn't already know. "
— Kurt, 8/13/2012" The book has some thought-provoking ideas, but the authors may be a bit optimistic if they think that companies will open up as much as predicted. "
— The, 12/5/2011" Interesting what crowd-sourcing can accomplish. The book can be sensationalist at times though. "
— Robert, 11/25/2011" Lots of great examples of how self organized groups add value. Led to numerous ideas about how we might apply these ideas to medical education and quality/safety improvement. "
— Jim, 10/15/2011" A little dated and not completely prognostic. Especially on the economy. Still, its an excellent tome on the nature of mass collaboration and how it relates to consumers, sellers, marketers and even government." "
— Steve, 9/11/2011" Really interesting read regarding the evolution of the internet, the introduction of mass/social collaboration and its effects. It opened my eyes to this almost underground phenomina and the unlimited potential/capabilities it can host in the future. "
— Allison, 5/16/2011" I found this book very interesting. It talks about the new business models based on mass collaboration. "
— Nourafull, 5/9/2011" You can probably gather from the title what this book is about. It's a pretty entertaining book with lots of neat real-world examples from both on- and off-line. "
— Marissa, 5/2/2011" Many good examples and explanations on how today's economy works. Sometimes there are too many details, which make reading it a bit boring, but on the other hand, it's a good source of inspiration and how-to approaches. "
— Sebastiano, 4/6/2011" An interesting overview, very helpful to understand the idea of mass collaboration and sharing. "
— Owen, 3/5/2011" This is not the best written book I have ever come across but this book marked a turning point in the way I perceive the world. "
— Ms, 3/4/2011" Is business thinking upside-down? Is mass collarboration the new it? Or is this the beginning of the end? If I were closer to retirement I wouldn't have to figure this out. "
— Bill, 2/17/2011" Eh. Boring. Would have stopped reading if I wasn't expected to have read it for my roundtable. "
— John, 1/11/2011" Good insights into the way technology is changing how businesses are functioning. The only negative things I ahve to say about the book is that many of the ideas seem to be repeated a lot. "
— Kirstie, 1/5/2011" A good read about how mass collaboration is changing the world. A bit outdated now -- "imagine if Apple came out with a phone!?" "
— Dan, 1/3/2011" A good solid book on social media "
— Chris, 12/10/2010Don Tapscott is one of the world’s leading authorities on innovation, media, and the economic and social impacts of technology. He is CEO of the Tapscott Group, a think tank that regularly advises business and government leaders. Tapscott is also the founder and executive director of Global Solution Networks, a multi-million-dollar program investigating networked models for cooperation, problem solving, and governance. In 2013 Thinkers50 listed him as the fourth most important business thinker in the world.
Anthony D. Williams is vice president and executive editor at New Paradigm and the author of numerous influential reports.
Alan Sklar, a graduate of Dartmouth, has excelled in his career as a freelance voice actor. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him several Earphones Awards, a Booklist Editors’ Choice Award (twice), a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. He has also narrated thousands of corporate videos for clients such as NASA, Sikorsky Aircraft, IBM, Dannon, Pfizer, AT&T, and SONY.