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Extended Audio Sample Macrowikinomics: Rebooting Business and the World Audiobook, by Don Tapscott Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (198 ratings) (rate this audio book) Author: Don Tapscott, Anthony D. Williams Narrator: Alan Sklar Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2010 ISBN: 9781400187300
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In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever.

In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.

In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work but how we live, learn, create, and care for each other. You’ll meet such innovators as

  • an Iraq veteran whose start-up car company is “staffed” by over 45,000 competing designers and supplied by microfactories around the country;
  • a “micro-lending” community where 570,000 individuals help fund new ventures—from Azerbaijan to the Ukraine; and
  • an online community for people with life-altering diseases that’s also a large-scale research project.

Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.

Download and start listening now!

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Quotes & Awards

  • “A dense subject—the interconnectedness of the modern world—comes alive with the inclusion of personal anecdotes that are infused by the warm tones of Alan Sklar’s narration.”

    AudioFile

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Karen Dinner | 2/1/2014

    " Loving this book (and the CBC Recivilization series based on it). It pulls together & integrates much of my reading & thinking about the shape of the future. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Carlos | 12/26/2013

    " possible future in business world, this because the same future itself is unpredicted but We can draw a possible escenarios that We must be attend. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Kevin | 12/25/2013

    " Another dull book. I thought for sure this one would be better than the first since I was reading it closer to its release date. Not so. Collaborate. That's the point. One word. Not a bajillion. Hell, M.C. Hammer had this figured out in the 90's. Collaborate and listen! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marc Resnick | 12/25/2013

    " It was a good application of the Web 2.0 concept to public policy level issues. Not enough real information though. That's my usual complaint - too surface level. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jim Duncan | 12/6/2013

    " Great examples from a large number of different domains including participatory healthcare and regulation. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Rajat Acharya | 11/29/2013

    " A book that talks about the overall economic situation and creates great connections accross sectors to prove that by solving one problem, you could fix another. You do not have to be into economics to read this book. Any Science, Math, Media etc geek will also enjoy this book! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eric Herr | 11/24/2013

    " This is a fascinating look at how collaboration across cultures, geography, and disciplines is the tool that will propel innovation and industry. A little thick at times but a good read none the less. Social and Business Social applications are a key component to the success of this business model. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Lisette Fox | 11/24/2013

    " It will be interesting to see if wikiworld predictions materialize despite periodic threats to censor the net. Repetition drags the flow, otherwise it's worth reading "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Neil McConachie | 10/6/2013

    " Some interesting ideas. A little too one-sided. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michelle | 7/21/2013

    " This book offers the shapes of solutions to some of the worlds biggest problems. A little heavy at times, but very insightful. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Heather | 6/19/2013

    " Is it the most skillfully written piece of nonfiction I've read recently? No. But the concepts are truly resonating for my professional and scholarly work, and *that* is certainly worthy of 5 stars. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Cristina | 4/30/2013

    " arguements are sound, examples are valid ... but i'm torn. this book seems too 'hopeful' - or i'm just jaded. right now it's a collection of good ideas (or ideals?) but i truly can't see the future this book envisions coming about any time soon. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Laura.f | 10/2/2012

    " It was an easy read, and had an interesting perspective. As someone who has a very small background an non-fiction reading I have to say I enjoyed it more than I thought I would. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tom | 6/18/2012

    " This book made me glad to be alive at this time. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Bill | 5/26/2012

    " The non-fiction sequel to the non-fiction "Wikinomics," this books will also floor you with how much the Internet and its interconnectivity of humans is changing or ways of life and business forever. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Harald Katzenschläger | 3/29/2012

    " A must read when you want to know more about collaborative innovation "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Dirk | 2/1/2012

    " Interesting book with regard to the central argument on collaborative innovation. A large number of cases are discussed to illustrate the argument. The book goes on a bit though, in particular when you read Wikinomics... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michelle | 2/10/2011

    " This book offers the shapes of solutions to some of the worlds biggest problems. A little heavy at times, but very insightful. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Neil | 1/24/2011

    " Some interesting ideas. A little too one-sided. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Phil | 12/7/2010

    " Reading now and about halfway through. In a word, "wow."

    Ambitious and controversial, especially for the powers that be. Well-researched and written. I love the references to the opportunities for small businesses. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tom | 12/1/2010

    " This book made me glad to be alive at this time. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Harald | 10/24/2010

    " A must read when you want to know more about collaborative innovation "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eric | 10/21/2010

    " This is a fascinating look at how collaboration across cultures, geography, and disciplines is the tool that will propel innovation and industry. A little thick at times but a good read none the less. Social and Business Social applications are a key component to the success of this business model. "

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About the Author
Author Don Tapscott

Don Tapscott is one of the world’s leading authorities on innovation, media, and the economic and social impacts of technology. He is CEO of the Tapscott Group, a think tank that regularly advises business and government leaders. Tapscott is also the founder and executive director of Global Solution Networks, a multi-million-dollar program investigating networked models for cooperation, problem solving, and governance. In 2013 Thinkers50 listed him as the fourth most important business thinker in the world.

About the Narrator

Alan Sklar, a graduate of Dartmouth, has excelled in his career as a freelance voice actor. He began narrating audiobooks in 1996, winning seven AudioFile Earphones Awards and earning several “Best Voice” awards. He has also worked as a stage actor and as a promo announcer at WPIX-TV in New York City. His dream is to be an opera singer, a role for which he hones his bass-baritone operatic skills in the upstairs shower of his home.