" This book is utter dribble. In fact the more I think about it, the more it infuriates me because it disguises Western-centric racism as "science". Granted, I think I've questioned the validity of evolutionary psychology since reading Buss in FP, but this book simply served to confrim all my suspicions. It tackles such burning questions as: Why does everyone like blondes best? (it's because blond hair indicates youth, and men seek youth so that they can be sure of finding the most fertile women to make the most babies on.) The book makes a similar argument about blue eyes. You might wonder, as I did, about basis for making such sweeping generaliziations. ALL people EVERYWHERE in the world only want blond, blue-eyed women? What about, I don't know....ENTIRE PORTIONS OF THE WORLD in which people primarily have dark hair, dark eyes, and dark skin? Their evidence is so weak, it's infuriating. I had been grading lots of student papers before reading this and, I kid you not, I kept finding myself making comments in the margins like "how can you prove this?" "where is your evidence for this?" "avoid such broad generalizations." Their writing, and especially their analytical skills are worse than my average freshman rhet student, and that's saying something. Only read this book if you like mythological-type stories about the origin of things. "
— Kelsey, 1/26/2014