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Upside: Profiting from the Profound Demographic Shifts Ahead Audiobook
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Publisher Description
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population declines?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains: What each age group is likely to buy now and in coming decades • How profits dovetail with consumer numbers • What sectors are likely to grow or lag • How to make sense of the numbers to chart your own path • And more.
As waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
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About the Narrators
Tanya Eby is a novelist and an audiobook narrator who has earned several AudioFile Earphones Awards and been nominated for the Audie Award. She has a BA degree in English language and literature and an MFA in creative writing from the University of Southern Maine.
Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.