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UnSelling: The New Customer Experience Audiobook
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Publisher Description
UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing
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About the Authors
Walter Krochmal is a conservatory-trained actor with over 20 years of national and international experience in classics, modern, avant garde, folk and other genres, on stage, in film and in over 50 audiobooks. He’s led a richly varied voice-over career that spans national network and cable television, radio and the Internet. He works in both English and Spanish, and narrated more than 40 audiobook titles in both languages.
Walter Krochmal is a conservatory-trained actor with over 20 years of national and international experience in classics, modern, avant garde, folk and other genres, on stage, in film and in over 50 audiobooks. He’s led a richly varied voice-over career that spans national network and cable television, radio and the Internet. He works in both English and Spanish, and narrated more than 40 audiobook titles in both languages.