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Trust Me, I'm Lying: Confessions of a Media Manipulator Audiobook
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Publisher Description
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture… 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch—online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
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"An in-depth tour of online blog/media business and ways of operating. Scary and eye-opener. I now started to pay more attention to "click-baits" and waste much less time on social-media and online news outlet. I can see more easily marketing crap, PR campaigns. YOU NEED TO READ THIS BOOK. Media manipulators beware !"
— Peter V. (5 out of 5 stars)
Quotes
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“Ryan Holiday is part Machiavelli, part Ogilvy, and all results…This whiz kid is the secret weapon you've never heard of.”
— Tim Ferriss, #1 New York Times bestselling author of The 4-hour Workweek -
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.”
— Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in Hell -
“An astonishing, disturbing book.”
— Financial Times (UK) -
“A playbook for the dark arts of exploiting the media.”
— Robert Greene, author of The 48 Laws of Power -
“Ryan Holiday’s brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of The Big Picture
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About Ryan Holiday
Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at age nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel. He lives in New Orleans.