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Perennial Seller: The Art of Making and Marketing Work that Lasts Audiobook, by Ryan Holiday Extended Sample Click for printable size audiobook cover
Author: Ryan Holiday Narrator: Ryan Holiday Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2017 ISBN: 9780525589822
5 out of 55 out of 55 out of 55 out of 55 out of 5 5.00 (1 ratings) (rate this audio book)
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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time. Download and start listening now!

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  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 FD | 10/10/2018

    " This book contains so many practical suggestions for how to market a product, with lots of relevant real-world examples, while never losing sight of the fact that a strong creative product is an absolute must in order to be a "perennial seller". I never would have thought a book on marketing could be as enjoyable or as a consistently useful as this. Highly recommended. "

About the Author

Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at age nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel. He lives in New Orleans.