New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Learn (1) how to get your prospects to sell themselves; (2) how to discover your prospect's unique buying strategy; (3) how to push your prospect' hot buttons with the "as if" technique; and (4) how to determine your prospect's dominant decision mode so you can present information exactly the way he wants to buy it. Includes a detailed reference guide.
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Dr. Kerry Johnson, MBA, PhD, is a bestselling author and speaker. In addition to speaking about a variety of business and sales subjects, he also heads a personal coaching company. He currently writes for several national trade and management magazines and writes a weekly newsletter, The Winning Edge.