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Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust Audiobook
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(3.04) - 1,052 listener ratings
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Publisher Description
The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today! There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself. In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department. Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably.
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"This is a great book for those who are trying to find thir way through the maze of new media. Your business depends on hour understanding of it, and this book give you a wonderful understanding of how to use it authentically. Practical, readable, amusing, and very, very helpful. "
— Darlene (5 out of 5 stars)
Trust Agents (Revised and Updated) Listener Reviews
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" Culture-crafting the social-network marketing. Simple, clear, actionable, revolutionary. "
— Jack, 2/19/2014 -
" Trust Agents is one of the 3 best books on the new social media, the other 2 being "Groundswell" and "The New Rules of Marketing and PR." If you're wondering whether or not to dip your toes into social media, this book will give you the orientation you need to proceed with aplomb. "
— Nick, 2/12/2014 -
" Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010. "
— Soundview, 1/28/2014 -
" I like Chris Brogan, but this book is Meh - Michael Stelzner's book, Launch, is much more practical. "
— Tim, 1/19/2014 -
" There's not much that I can say that hasn't already been said about this book. If you haven't read it, I suggest that you add it to your reading list. "
— Chad, 1/15/2014 -
" I've read this twice now. It should be required reading before The Impact Equation with continues the work of Trust Agents in the last fifth of the book. "
— Greg, 12/12/2013 -
" Pretty good take on the current and constantly changing landscape of social media. "
— Daman, 12/6/2013 -
" Best social media book I've ever read. "
— Jay, 12/4/2013 -
" Loved it. Great pace, great examples, great insight. "
— Scott, 11/16/2013 -
" Great book for business owners beginning to use social media. Also some useful nuggets in there for those of us who've been dabbling with it for years. It doesn't read like a business book at all, which is good. The authors keep it fun. "
— Kelsey, 7/5/2013 -
" This was an awesome book. He has a way of looking at things that make you say, "Yeah! That's right! I can do that and help my business too!" Plus he's funny and personable. "
— Robin, 3/30/2013 -
" While the case studies of Comcast and "wine guy" are well covered, this should be required reading for those embarking on social media endeavors. "
— Phil, 10/19/2012 -
" just started reading. pretty good so far. "
— Jamie, 8/31/2012 -
" Really enjoy Chris brogan and have followed his branding and marketing perspective for a few years. Not everyone will like this book because he is very strong about his approach of just being himself. But he is transparent and open about his learning and changes. "
— Kimberly, 5/13/2012 -
" Brogan is a masterful communicator online, inperson, in books and keeps getting better. Great read on communicating and building trust. "
— Jonathan, 1/26/2012 -
" it's possible the chapter "agent zero" is going to change my life. "
— Jodie, 12/23/2011 -
" This is a great book for those who are trying to find thir way through the maze of new media. Your business depends on hour understanding of it, and this book give you a wonderful understanding of how to use it authentically. Practical, readable, amusing, and very, very helpful. "
— Darlene, 8/7/2011 -
" Great approach to connecting with people. Really like Mr. Brogan's desire to help others. Feels very authentic. <br/> <br/>V "
— V, 6/26/2011 -
" Fantastic book! I think I am a trust agent. "
— Anne, 5/11/2011 -
" This book is squarely focussed on someone new to social media. It did provide me with some reminders of how I should act, but there was no new information here for me. "
— Brent, 4/28/2011 -
" This was an awesome book. He has a way of looking at things that make you say, "Yeah! That's right! I can do that and help my business too!" Plus he's funny and personable. "
— Robin, 3/25/2011 -
" Parts of the book might seem basic for someone who already has a lot of experience with social media, but it is a good read filled with practical tips. "
— Kristina, 2/25/2011 -
" Gave up on finishing it completely, I got to page 86 and stopped reading. I liked it but didn't love it enough to continue. "
— Brian, 2/2/2011 -
" Great book for business owners beginning to use social media. Also some useful nuggets in there for those of us who've been dabbling with it for years. It doesn't read like a business book at all, which is good. The authors keep it fun. "
— Kelsey, 1/9/2011 -
" Culture-crafting the social-network marketing. Simple, clear, actionable, revolutionary. "
— Jack, 12/22/2010 -
" A solid book on social media from the very likable Chris Brogan. "
— Chris, 12/10/2010 -
" This is a great book, if you are looking to get into starting an online business, start online marketing, or just want to learn more about new media. "
— Element, 11/1/2010 -
" Very interesting read on trust agents and how new media can help you develop trust with your on-line audience. "
— Krystal, 8/24/2010 -
" An excellent primer on all things social web. "
— Ryan, 8/13/2010 -
" This book is probably best for someone who has little to no experience marketing on the web. If you are a marketer who has been on the web even for a reasonable amount of time, there is not much new or all that inspiring here. "
— Ken, 7/22/2010
About the Authors
Chris Brogan is a consultant and speaker who has worked with a number of Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. He has been involved in online communities and blogging for more than fifteen years. His first book, Trust Agents, was a New York Times bestseller.
Julien Smith is a consultant and speaker who has worked with numerous Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. He has been involved in online communities and blogging for more than fifteen years, and his first book, Trust Agents, was a New York Times bestseller.