Download Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust Audiobook

Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust Audiobook, by Chris Brogan Extended Sample Click for printable size audiobook cover
Author: Chris Brogan, Julien Smith Narrator: Chris Brogan, Julien Smith Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2010 ISBN: 9781596596900
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,021 ratings) (rate this audio book)
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The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today! There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself. In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department. Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably. Download and start listening now!

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Listener Reviews

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  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jack | 2/19/2014

    " Culture-crafting the social-network marketing. Simple, clear, actionable, revolutionary. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nick | 2/12/2014

    " Trust Agents is one of the 3 best books on the new social media, the other 2 being "Groundswell" and "The New Rules of Marketing and PR." If you're wondering whether or not to dip your toes into social media, this book will give you the orientation you need to proceed with aplomb. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Soundview | 1/28/2014

    " Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tim | 1/19/2014

    " I like Chris Brogan, but this book is Meh - Michael Stelzner's book, Launch, is much more practical. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Chad | 1/15/2014

    " There's not much that I can say that hasn't already been said about this book. If you haven't read it, I suggest that you add it to your reading list. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Greg | 12/12/2013

    " I've read this twice now. It should be required reading before The Impact Equation with continues the work of Trust Agents in the last fifth of the book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Daman | 12/6/2013

    " Pretty good take on the current and constantly changing landscape of social media. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jay | 12/4/2013

    " Best social media book I've ever read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Scott | 11/16/2013

    " Loved it. Great pace, great examples, great insight. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kelsey | 7/5/2013

    " Great book for business owners beginning to use social media. Also some useful nuggets in there for those of us who've been dabbling with it for years. It doesn't read like a business book at all, which is good. The authors keep it fun. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Robin | 3/30/2013

    " This was an awesome book. He has a way of looking at things that make you say, "Yeah! That's right! I can do that and help my business too!" Plus he's funny and personable. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Phil | 10/19/2012

    " While the case studies of Comcast and "wine guy" are well covered, this should be required reading for those embarking on social media endeavors. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jamie | 8/31/2012

    " just started reading. pretty good so far. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kimberly | 5/13/2012

    " Really enjoy Chris brogan and have followed his branding and marketing perspective for a few years. Not everyone will like this book because he is very strong about his approach of just being himself. But he is transparent and open about his learning and changes. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jonathan | 1/26/2012

    " Brogan is a masterful communicator online, inperson, in books and keeps getting better. Great read on communicating and building trust. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jodie | 12/23/2011

    " it's possible the chapter "agent zero" is going to change my life. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Darlene | 8/7/2011

    " This is a great book for those who are trying to find thir way through the maze of new media. Your business depends on hour understanding of it, and this book give you a wonderful understanding of how to use it authentically. Practical, readable, amusing, and very, very helpful. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 V | 6/26/2011

    " Great approach to connecting with people. Really like Mr. Brogan's desire to help others. Feels very authentic.

    V "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Anne | 5/11/2011

    " Fantastic book! I think I am a trust agent. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Brent | 4/28/2011

    " This book is squarely focussed on someone new to social media. It did provide me with some reminders of how I should act, but there was no new information here for me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Robin | 3/25/2011

    " This was an awesome book. He has a way of looking at things that make you say, "Yeah! That's right! I can do that and help my business too!" Plus he's funny and personable. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kristina | 2/25/2011

    " Parts of the book might seem basic for someone who already has a lot of experience with social media, but it is a good read filled with practical tips. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Brian | 2/2/2011

    " Gave up on finishing it completely, I got to page 86 and stopped reading. I liked it but didn't love it enough to continue. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kelsey | 1/9/2011

    " Great book for business owners beginning to use social media. Also some useful nuggets in there for those of us who've been dabbling with it for years. It doesn't read like a business book at all, which is good. The authors keep it fun. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jack | 12/22/2010

    " Culture-crafting the social-network marketing. Simple, clear, actionable, revolutionary. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Chris | 12/10/2010

    " A solid book on social media from the very likable Chris Brogan. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Element | 11/1/2010

    " This is a great book, if you are looking to get into starting an online business, start online marketing, or just want to learn more about new media. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Darlene | 9/10/2010

    " This is a great book for those who are trying to find thir way through the maze of new media. Your business depends on hour understanding of it, and this book give you a wonderful understanding of how to use it authentically. Practical, readable, amusing, and very, very helpful. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Krystal | 8/24/2010

    " Very interesting read on trust agents and how new media can help you develop trust with your on-line audience. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ryan | 8/13/2010

    " An excellent primer on all things social web. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Ken | 7/22/2010

    " This book is probably best for someone who has little to no experience marketing on the web. If you are a marketer who has been on the web even for a reasonable amount of time, there is not much new or all that inspiring here. "

About the Author

Author Chris Brogan

Chris Brogan is a consultant and speaker who has worked with a number of Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. He has been involved in online communities and blogging for more than fifteen years. His first book, Trust Agents, was a New York Times bestseller.

About the Narrator

Julien Smith is a consultant and speaker who has worked with numerous Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. He has been involved in online communities and blogging for more than fifteen years, and his first book, Trust Agents, was a New York Times bestseller.