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Download Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust Audiobook

Extended Audio Sample Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust Audiobook, by Chris Brogan Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Chris Brogan, Julien Smith Narrator: Chris Brogan, Julien Smith Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2010 ISBN: 9781596596900
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There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.


At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.


Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself.

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About the Author
Author Chris Brogan

Chris Brogan is a consultant and speaker who has worked with a number of Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. He has been involved in online communities and blogging for more than fifteen years. His first book, Trust Agents, was a New York Times bestseller.

About the Narrator

Julien Smith is a consultant and speaker who has worked with numerous Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. He has been involved in online communities and blogging for more than fifteen years, and his first book, Trust Agents, was a New York Times bestseller.