From the bestselling author of Trust Agents…100 ways to tap into social media for a more profitable business Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you? With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
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""Social Media 101: Tactics and Tips to Develop Your Business Online" by Chris Brogan is the perfect book for new bloggers. It is also a great book for businesses that are looking to add social media into their marketing mix." — Chad (4 out of 5 stars)
""Social Media 101: Tactics and Tips to Develop Your Business Online" by Chris Brogan is the perfect book for new bloggers. It is also a great book for businesses that are looking to add social media into their marketing mix."
“Chris offers clever insights and is always at the front of the learning curve.”
“Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media.”
" Lots of great info. and examples, but often repetitive. "
" Like Brogan says himself, you can read all of the same on his website. It's nice to have it in a firm form. I think the biggest positive factor is the name and link-dropping he does. "
" I found this to be one of the best books to read about Social Media. Chris gives you tons of information in short, easy to read bites. This book goes with me everywhere. I refer to it again and again. "
" A must-read book on social media for the knowledge worker, manager, executive, or entrepreneur. "
" It's a great beginning social media book. Of course, as with all books, the information dates fairly quickly but it's still a good beginners guide to blogging and basic social media. "
" what a charlatan! Worthless info 101, and padded at that. Did I say that it's ungrammatical and barely literate? "
" Great read, filled with useful, practical information. Chris has me fired up to increase my social media footprint. "
" Even for those who are social media "experts," this is still a great book. Gives you lots of tips and tools to implement your business in to social media. "
" It was like reading a blog. He even advertised his blog every other chapter. Lame! "
" A handy little book on how to market yourself and ideas in the social network. There's a lot of information packed in the pages and is a good resource/ reminder for those working with social networks. "
" This book was basically a giant list of how-tos and resources. Fantastic, in my opinion, because there wasn't a lot of extra "stuff" to get in the way. Pure signal, no noise. Awesome! "
" Pretty good / useful, but the format (collection of blog posts) wasn't that great. "
" I highly recommend this book - packed full of resources. V "
Chris Brogan is a consultant and speaker who has worked with a number of Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. He has been involved in online communities and blogging for more than fifteen years. His first book, Trust Agents, was a New York Times bestseller.
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