Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost fifty years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?
With a mixture of personal history and business advice, Howard Stoeckel shares the last fifty years of Wawa’s growth, development, and expansion. It’s the story of how a small company with a funny name made a big difference and all it took was a little goose sense.
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“Five decades ago the first Wawa market opened in Folsom, PA. Now the company has more than six hundred convenience food stores/fuel centers in six states and is expanding into Florida…A quick, engaging read. A must-have for Wawa devotees and recommended for others interested in a behind-the-scenes look at an East Coast retailing legend.”
— Library Journal
“Corporate histories are seldom engrossing and even less frequently do they touch an emotional chord, but that’s exactly what the book does. Wawa fans, and general business readers, will relish this empowering story.”
— Publishers Weekly (starred review)Be the first to write a review about this audiobook!
Howard Stoeckel began his career with Wawa in 1987. He held many positions throughout the company before taking the role of chief executive officer from January 2005 to December 2013. Along with sitting on the Board of Directors of Amerigas Propane, Inc. and Rider University Board of Trustees, he is a frequent guest speaker at business conferences.
Dana Hickox is a Juilliard-trained actor with off-Broadway, regional theater, and network television credits. As a voice-over artist, he has recorded textbooks for Learning Ally’s New York and Washington, DC, units. He has also recorded poetry and children’s stories for the David Black Literary Agency.