Grahame Wood opened the
first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since
then, the convenience store has grown into a well-known company that competes
against the biggest industry players in the world in three areas: fuel,
convenience, and food, all while maintaining their personal approach and small
business mentality. Now, almost fifty years later, Wawa has opened its first
store in Florida and begun to play on the national field. How did it happen?
What are the reasons for their success? Why have they been able to go up
against the big guys with nothing more than homegrown talent?
With a mixture of personal
history and business advice, Howard Stoeckel shares the last fifty years of
Wawa’s growth, development, and expansion. It’s the story of how a small
company with a funny name made a big difference and all it took was a little
goose sense.
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“Five decades ago the first Wawa market opened
in Folsom, PA. Now the company has more than six hundred convenience food
stores/fuel centers in six states and is expanding into Florida…A quick, engaging read. A must-have for Wawa devotees and
recommended for others interested in a behind-the-scenes look at an East
Coast retailing legend.”
—
Library Journal