While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) the “Virgin Way.”
This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that “you’ll never have to think outside the box if you refuse to let anyone build one around you.”
This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.
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“Branson deserves credit for eschewing business jargon as he advises readers to
challenge entrenched businesses (‘Goliaths’) by creating a new niche
markets right under their imperious noses, with ‘hybrid product[s] that
[nobody can] pigeonhole.’ That’s the essence of Virgin’s successes, from
an airline with a rock n’ roll attitude to the iconic chain of record
stores…Branson comes across as a branding genius, making
an impression on the customer and his own workforce, which he credits
lavishly and frequently, from key executives discarded by competitors to
entry-level employees who have thrived and been promoted internally (a
practice he endorses).”
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Publishers Weekly