Publisher Description
This book is for women struggling to succeed in a professional sales role. Based on decades of personal experience as a successful saleswoman and personal coach, author Lorraine Ferguson shares insights and practical how to's for overcoming some of the most common concerns and self-doubts and erasing the negative connotations of selling . . . so you can stop apologizing for doing your job and reach your full potential as a professional saleswoman.
Many women have been socialized to believe that being "good" involves being told by others what to do and what not do, going along with these requests, and apologizing and conceding when there is a conflict or disagreement. These learned scripts don't go away when we find ourselves in front of a buyer; in fact, they feed right into the buyer's system. How? We follow the buyer out of habit and we lose control of the sales process . . . because being led by the buyer feels like being "good." We give in to their demands even if they are not in our best interests. When this learned script combines with the typical salesperson's low concept of themselves, it can add up to being steamrolled by the buyer on a sales call. The Unapologetic Saleswoman shows you how to rewrite these internal scripts.
Download and start listening now!
About Randye Kaye
Randye
Kaye is a national voice talent and actress, also currently heard as part-time
newscaster and classical music host on NPR affiliates WSHU-FM and AM. Prior to
that, while raising her children, she was a full-time morning personality for a
top-rated Connecticut radio station in addition to her voice-over, on-camera,
and theater work.