Brian Kateman coined the term “Reducetarian”—a person who is deliberately reducing his or her consumption of meat—and a global movement was born. In this book, Kateman, the founder of the Reducetarian Foundation, presents more than seventy original essays from influential thinkers on how the simple act of cutting ten percent or more of the meat from one’s diet can transform the life of the listener, animals, and the planet.
This book features contributions from such luminaries as Seth Godin, Joel Fuhrman, Victoria Moran, Jeffrey Sachs, Bill McKibben, Naomi Oreskes, Peter Singer, and others. With over forty vegan, vegetarian, and “less meat” recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution is a life—not to mention planet!—saving book.
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"This eclectic compendium (including recipes) will inspire and educate the curious and reticent, as well as those who are already, in some way, walking the reducetarian path."
— Publishers Weekly
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Brian Kateman coined the term “reducetarian” to describe a person who is deliberately reducing their consumption of meat. In 2015, he founded the Reducetarian Foundation, a not-for-profit organization dedicated to reducing societal consumption of animal products. He is the author of The Reducetarian Solution and The Reducetarian Cookbook and is the lead producer of the documentary version of Meat Me Halfway released and streamed on Amazon Prime Video, Apple TV, Google Play, and more. He is a regular contributor to Fast Company, Entrepreneur, and Forbes, and his writings have appeared in The Atlantic, the Los Angeles Times, and the Washington Post, among others.
Amanda Ronconi is an actress and narrator who divides her time between New York City and upstate New York. She holds a BFA from New York University, where she studied at the Stella Adler Conservatory. Amanda has performed in theaters around New York City and regionally, as well as on film and television.