This book answers the question that has plagued vegans for years: why are we so resistant to changing the way we eat, and what can we do about it?
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“Meat Me Halfway is full of hope. Kateman shows us how, with ingenuity, we can create a food system that will be more sustainable, healthier, and compassionate.”
— Dr. Jane Goodall, activist and New York Times bestselling author
“Exceptionally thoughtful and well-argued.”
— Marion Nestle, professor emerita of nutrition, food studies, and public health, New York University“Offers a roadmap for a healthier and more sustainable and compassionate world.”
— Steven Pinker, Johnstone Professor of Psychology, Harvard University“With wisdom and humor, Kateman elevates real solutions to transforming our food system and healing our planet.”
— Chef José Andrés, author and founder of World Central KitchenBe the first to write a review about this audiobook!
Brian Kateman coined the term “reducetarian” to describe a person who is deliberately reducing their consumption of meat. In 2015, he founded the Reducetarian Foundation, a not-for-profit organization dedicated to reducing societal consumption of animal products. He is the author of The Reducetarian Solution and The Reducetarian Cookbook and is the lead producer of the documentary version of Meat Me Halfway released and streamed on Amazon Prime Video, Apple TV, Google Play, and more. He is a regular contributor to Fast Company, Entrepreneur, and Forbes, and his writings have appeared in The Atlantic, the Los Angeles Times, and the Washington Post, among others.
Pete Cross is an Earphones Award–winning narrator. He holds a BA in theater from the University of Toledo and an MFA in acting from the California Institute of the Arts. His experience on stage includes Carnegie Hall, and he has also acted in film. He has served on the faculty at Cal Arts and with Aquila Morong Studio in Hollywood. He has coached for film and theatrical productions and continues to work with private clients all over the world.