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The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet Audiobook
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Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including eleven UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid’s winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid’s management believes that the club exists to serve the Real Madrid community.
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About Steven G. Mandis
Steven G. Mandis worked at Goldman Sachs from 1992–2004, in its investment banking, private equity, and proprietary trading areas. He assisted Hank Paulson and other senior executives on special projects, and eventually became a portfolio manager in one of the largest and most successful proprietary trading areas at Goldman Sachs. Post Goldman, he co-founded a multi-billion–dollar global alternative asset management firm that was a trading and investment banking client of Goldman Sachs. Currently he is an adjunct professor at Columbia Business School and a PhD student in the sociology department at Columbia University. He has an AB from the University of Chicago and an MA from Columbia University.
About Charles Constant
Charles Constant is an actor whose professional storytelling career began at the age of thirteen, when he became an Actors’ Equity Association apprentice. An accomplished audiobook narrator, he has recorded many popular titles, including How to Win at the Sport of Business by Mark Cuban.