The Pixar Touch is
a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity
of geeks" who shaped it. With the help of visionary businessman Steve Jobs
and animating genius John Lasseter, Pixar has become the gold standard of
animated filmmaking, beginning with a short special effects shot made at
Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and
others. David A. Price goes behind the scenes of the corporate feuds between
Lasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobs
and Michael Eisner. And finally he explores Pixar's complex relationship with
the Walt Disney Company as it transformed itself into the $7.4 billion jewel in
the Disney crown.
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"FANTASTIC book as it really gives u an in-depth history of the birth and coming of age of Pixar. This is a MUST READ for geeks (especially computer scientists and multimedia artists and engineers) who are into animation as it explains some theories and processes they used and created for Pixar. Couldn't help spazzing at some points. The book did feel that it had TOO much to tell sometimes and the ending was just a bit rushed. There wasn't really a solid conclusion and the latter part of the book felt rushed. Otherwise a really good read on Pixar. I have loved Pixar ever since it featured Toy Story (their films have influenced a lot of my major decisions) and I have grown to love it more especially learning about its history. Every film is a testament to their hard work and passion. Really inspirational read."
— Tiff (4 out of 5 stars)
Price is a smart reporter and a solid writer. He deftly makes computer arcana palatable, even interesting.... This is an inspiring tale.
— The New York Times“Price is a smart reporter and a solid writer. He deftly makes computer arcana palatable, even interesting…This is an inspiring tale.”
— New York Times“A heck of a yarn, full of vivid characters, reversals of fortune and stubborn determination: Pixar should make a movie out of it.”
— Kirkus Reviews (starred review)“A most fascinating and entertaining story of how a struggling little company overcame many odds to become a major Hollywood entity.”
— Library Journal" A truly comprehensive journey through the history of Pixar. I thoroughly enjoyed John Lasseter's involvement in Pixar for leading the creative process. It allowed me to appreciate the films, knowing the background information. "
— Charles, 2/18/2014" Fantastic! I used to want to go into animation and it is so cool to read about the many rises and falls this company went through to become what it is today. Definitely a wonderful read. "
— Emily, 1/9/2014" I thought this book was very good. It did a very good job explaining what pixar is and what it does. It is a little complicated because it is made for adults, but this is a good book if you want to challenge yourself. I give this book 5 stars. "
— Ammar, 11/28/2013" The good: Internal info on plot development for eight of Pixar's films. The boring: Computer animation history/mumbo jumbo. The bad: Feeling the same way I did when I found out what really went on with The Brady Bunch. The Pixar Touch is to Pixar what Way Out There in the Blue is to The Reagan Administration. Only, I like to clown on the Reagan Administration, and I kind of thought Pixar was for real magic. "
— Heather, 10/20/2013" Having read a reasonable number of Apple and Disney corporate histories over the years, I found myself largely familiar with author David A. Price's documentation of Pixar's story-so-far, given the digital animation studio's longstanding residence at the intersection of the aforementioned companies' millennial trajectories. This familiarity lends a warmed-over air to Price's account, an impression exacerbated by the obvious fact that the author didn't have direct access to most of the story's major players: much of the text reads as if it were culled secondhand, albeit skillfully, from readily available sources of business journalism and various internet clearinghouses. In some instances, Price will allude to seemingly interesting episodes in the Disney-Pixar-Apple narrative without elaboration -- whereupon a simple Googling by the reader of the pertinent terms will yield comparatively more colorful and informative rundowns. The lack of intimate insight into the workings of Pixar also results in a portrait of its principal functionaries that occasionally deviates from the established public-relations depiction of a creative utopia -- hinting at intriguing patterns of ego and pettiness -- but subsequently fails to build on those glimpses. The absence of any real inside dish is most glaring in light of the book's release having obviously been timed to benefit from the marketing ramp-up to Disney-Pixar's Wall-E, which Price makes no reference to whatsoever. To be fair, unlike a lot of his Disney-Pixar-Apple-chronicling peers, Price seems to have a genuine fondness for and familiarity with the companies' products, which comes across in the ease and accuracy with which he tackles the relevant technicalities and business machinations. It's just a shame the end result is so flatly rendered. "
— Raza, 10/4/2013" Another fascinating story from Silicon Valley. "
— Andreea, 9/5/2013" It was an interesting look at the history of the company. "
— Janie, 8/28/2013" Lots of insight into the creative and business aspects of Pixar. "
— Vanwhelan, 6/25/2013" A brilliant read about one of the most fascinating companies. Lots of close calls, skilled partnerships, and heartfelt stories to go around. "
— Josh, 6/21/2013" WOW. I don't re-read books very often, but this story is so insightful and so well told that I almost certainly will. "
— Gary, 6/10/2013" The best animated movie makers ever! Very informative book. "
— Cody, 6/7/2013" If you have any interest in film you must read this book. "
— David, 7/16/2012" What a great history of a great movie company! This book was very engaging and I feel I learned a lot about the makers of Toy Story and Monsters Inc. "
— Alex, 3/26/2012" Detailed history. More Steve Jobs insights. Also clarifies Disney relationships and strategies. "
— Joe, 12/19/2011" Well done biography of Pixar through 2007. If you love animation and/or Pixar, this is a must read. "
— Matt, 9/8/2011" Good business read about a great technology team combined with hugely talented creative team. Amazing feat of repeated success which can't just be a good team plus luck. A lot is to be learned from such leadership. "
— Rex, 5/2/2011" For me, this book lacked focus. It was difficult for me to keep track of the many individuals involved in the development of different companies and technologies, and the book goes into too much depth as to the story development of each movie. "
— K., 1/4/2011" Solid story of one of the great modern studios. Pixar are fantastic and this explains why they are perfectly. "
— Daniel, 11/20/2010" Straightforward, no-nonsense, engaging look at the history of Hollywood's most exciting company in decades. "
— Neven, 2/27/2009David A. Price was raised in Richmond, Virginia, and was educated at the College of William and Mary, where he received his degree in computer science. He graduated from Harvard Law School and Cambridge University. Price has written for the Wall Street Journal, Investor’s Business Daily, Business 2.0, the Washington Post, Forbes, and Inc., and he is the author of Love and Hate in Jamestown. He lives with his wife and sons in Washington, DC.
David Drummond has made his living as an actor for over twenty-five years, appearing on stages large and small throughout the country and in Seattle, Washington, his hometown. He has narrated over thirty audiobooks, in genres ranging from current political commentary to historical nonfiction, fantasy, military, thrillers, and humor. He received an AudioFile Earphones Award for his first audiobook, Love ’Em or Lose ’Em: Getting Good People to Stay. When not narrating, he keeps busy writing plays and stories for children.