" Having read a reasonable number of Apple and Disney corporate histories over the years, I found myself largely familiar with author David A. Price's documentation of Pixar's story-so-far, given the digital animation studio's longstanding residence at the intersection of the aforementioned companies' millennial trajectories. This familiarity lends a warmed-over air to Price's account, an impression exacerbated by the obvious fact that the author didn't have direct access to most of the story's major players: much of the text reads as if it were culled secondhand, albeit skillfully, from readily available sources of business journalism and various internet clearinghouses. In some instances, Price will allude to seemingly interesting episodes in the Disney-Pixar-Apple narrative without elaboration -- whereupon a simple Googling by the reader of the pertinent terms will yield comparatively more colorful and informative rundowns. The lack of intimate insight into the workings of Pixar also results in a portrait of its principal functionaries that occasionally deviates from the established public-relations depiction of a creative utopia -- hinting at intriguing patterns of ego and pettiness -- but subsequently fails to build on those glimpses. The absence of any real inside dish is most glaring in light of the book's release having obviously been timed to benefit from the marketing ramp-up to Disney-Pixar's Wall-E, which Price makes no reference to whatsoever. To be fair, unlike a lot of his Disney-Pixar-Apple-chronicling peers, Price seems to have a genuine fondness for and familiarity with the companies' products, which comes across in the ease and accuracy with which he tackles the relevant technicalities and business machinations. It's just a shame the end result is so flatly rendered. "
— Raza, 10/4/2013