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The Mesh: Why the Future of Business is Sharing Audiobook
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(3.04) - 321 listener ratings
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“The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you’ll discover how your business can inspire customers in a world where access trumps ownership.” —lisa gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root—one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying its established competitors. Gansky shows how the same pattern is playing out with less famous Mesh companies that are reinventing an enormous range of industries: • thredUP enables mail-in kids’-clothing swaps. One year after launching, it has 10,000 members exchanging more than 14,000 items per month. • Kickstarter connects artists who need funding with small donors who want to support them. The firm has helped hundreds of projects raise as much as $200,000 without the usual angst of fundraising. • Groupon harnesses collective buying power to offer daily discounts to its 5 million subscribers. Sixteen months after inception, it has raised over $170 million in venture capital. In the tradition of The Long Tail, The Mesh illustrates a huge opportunity that’s already driving new businesses and renewing old ones. It’s your essential guide to the next wave of information-enabled commerce that’s also improving our communities and our planet.
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"To compete and survive in business today and in the future, this is a must read. Gansky is brilliant in this idea of MESH BUSINESS and leaves you with a desire to search out more in the world of Green. Recycle,Reuse, Repurpose, Share. Looking forward to her next work."
— Chamblin's (5 out of 5 stars)
The Mesh Listener Reviews
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" Lots of things to think about. If this book doesn't inspire everyone in even the slightest little way then we are all certainly doomed. "
— Leanne, 2/8/2014 -
" Pretty good - didn't finish it since I had to return it to the Library. Interesting ideas about new business models based on sharing. "
— Jen, 2/1/2014 -
" Skimmed first few chapters and found resources by category at the end of the book really interesting and useful. "
— Nicole, 1/29/2014 -
" You get lots of examples about mesh businesses. As an avid reader I liked the idea of sharing books proposed by bookcrossing.com. But there are a lot of other possibilities to downsize your footprint on the earth. "
— Ann, 1/28/2014 -
" Great book written by an old friend who made us all proud. Everything is messy. "
— Brian, 1/5/2014 -
" I think that this book chronicles a significant trend for any business person today and is a must read for entrepreneurs. "
— Joe, 12/30/2013 -
" Why did Netflix dethroned Blockbuster, and ZipCar rival traditional car rental giants? Identification of high-value sharable assets and a keen understanding of when customers value access over ownership. "
— Diana, 12/30/2013 -
" Worth buying for the first chapter alone (zip cars). Am looking forward to the remainder and the book. Well-paced, well-written and inspirational to any entrepreneur in the 21st century. Highly recommend. "
— Victoria, 11/23/2013 -
" The hard sell on new lingo turned me off. Uses Zipcar, Netflix, and Kickstarter as examples of "the Mesh," that is, businesses that profit via shared services or products, as if that's something new. I think the book's ultimate purpose was to create a new buzzword, but I'm not buying it. "
— Andrea, 10/23/2013 -
" I love the idea of the mesh! The author explains the idea in detail with great examples! "
— Katie, 8/25/2013 -
" Gansky's insights are eye opening. I knew there was a mesh, I just hadn't seen it before "
— Steven, 7/31/2013 -
" This is an interesting concept, but like many business books, it really doesn't require more than a chapter to get the idea. "
— Anna, 6/22/2013 -
" I love new tochnology in that way it helps us refine our way of life. And this is exactly what this book is all about. A must-read! It's light, easy to read and full of examples. "
— Ivan, 11/24/2012 -
" Great overview, case studies, and resources for launching. "
— Greenbean, 8/28/2012 -
" great book. lisa saw the trend earlier than most. . . "
— Jon, 3/25/2012 -
" Simple idea, perhaps unworthy of an entire book. "
— Tim, 2/27/2012 -
" I love new tochnology in that way it helps us refine our way of life. And this is exactly what this book is all about. A must-read! It's light, easy to read and full of examples. "
— Ivan, 5/5/2011 -
" A much better version of this book is "What's Mine Is Yours". This book is too concerned with profits and business models and kind of misses the point as to why connecting to one another is important. "
— Leonardo, 4/21/2011 -
" Gansky's insights are eye opening. I knew there was a mesh, I just hadn't seen it before "
— Steven, 3/20/2011 -
" Interesting ideas, but no need to write a book about it, specially the way it has been done here. "
— Mehdi, 2/26/2011 -
" Simple idea, perhaps unworthy of an entire book. "
— Tim, 2/4/2011 -
" Hmm... A sleeper. It didn't seem like a big deal. But I've got multiple interesting business ideas from the reading. Let your mind riff. "
— Steve, 11/6/2010 -
" Loving this so far. A nice model for understanding what's happening in the marketplace today. "
— Ted, 10/14/2010
About Lisa Gansky
Lisa Gansky has been a founder and CEO of multiple Internet companies, including GNN and Ofoto. She currently advises and invests in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. She is the author of The Mesh: Why the Future of Business is Sharing and lives in Napa, California.