Part memoir, part business
manual, and 100 percent juicy—the inside story of Juicy Couture, one of the
most iconic brands of our times
While working together at a
Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and
furious friends over the impossibility of finding the perfect T-shirt.
Following their vision of comfortable, fitted T-shirts, they set up shop in
Gela’s one-bedroom Hollywood apartment with two hundred dollars and one rule:
Whatever they did, they both had to be obsessed by it. The best friends’
project became Juicy Couture. Pam and Gela eventually sold their company to Liz
Claiborne for $50 million, but not before they created a whole new genre of
casual clothing that came to define California cool.
Pamela and Gela built an
empire from the ground up, using themselves as models to build their patterns
and placing their merchandise by storming into stores and handing out samples.
They balanced careful growth with innovative tactics—sending Madonna a tracksuit
with her nickname, Madge, embroidered on it—and created a unique, bold, and
unconventional business plan that was all their own: the Glitter Plan.
Now, Pam and Gela reveal the
secrets of Juicy’s success: how they learned to find and stick with the right
colleagues and trust their instincts when it became time to move on to their
next project. They also share their missteps and hilarious lessons learned—like
the time robbers stole one thousand pairs of maternity shortalls, which the
partners took as the first sign to get out of the maternity clothing business.
Told in the bright, cheery
voice that defines Juicy style even today, The
Glitter Plan shows readers how to transform passion and ideas into business
success. Aspiring designers, Juicy fans, and business readers of all stripes
will be enthralled by the story of spirit and savvy behind Pam and Gela’s
multimillion-dollar fashion empire. Download and start listening now!