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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation Audiobook
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Read By: Frans Johansson
Publisher: Tantor
Listen Time:
at 1.0x Speed
4.50 hours at 1.5x Speed
3.38 hours at 2.0x Speed
Release Date: March 2017
Format: Unabridged Audiobook
ISBN: 9781515979340
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Quick Stats About this Audiobook
Total Audiobook Chapters:
18
Longest Chapter Length:
32:53
minutes
Shortest Chapter Length:
07:59
minutes
Average Chapter Length:
22:27
minutes
Audiobooks by this Author:
2
Publisher Description
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.
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"Mashing up concepts like this in seemingly random ways encourages our brains to think non-linearly, and often results in surprisingly original ideas."
— NOW Magazine
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