The Click Moment is about two very simple but
highly provocative ideas. The first is that success is random—far more random
than we would like to believe. The second is that there are a number of
specific actions that we, as individuals and organizations, can take to capture
this randomness and focus it in our favor.
According to Johansson, strategy, planning, and careful
analysis can no longer guarantee strong performance; today’s business
environments are far too random and complicated. But when you dig deep into the
actions of successful people and organizations, you’ll find one common theme. A
turning point occurs—a major client signs on, a new competitor redefines the
market, an unlikely idea surfaces—and they take advantage of that serendipity
to change their fate. Consider how
- Diane von Furstenberg saw Julie Nixon Eisenhower on
television wearing a matching skirt and top, and the timeless, elegant
wrap-dress was born.
- Microsoft Windows was on the brink of being shut down until
two individuals met unexpectedly at a party and altered the fate of the world’s
dominant computer operating system.
- Starbucks sold high-end brewing equipment and coffee by the
pound until Howard Schultz experienced his first latte in a café in Milan.
- Nike was stumped on how to invent a spikeless trainer when a
legendary running coach poured latex on a waffle iron.
Each of these individuals experienced a “click moment”—a
rare point of opportunity that was completely unexpected. But they capitalized
on their luck in ways that paid off significantly and altered their
organizations’ strategies and the course of their lives.
Johansson uses stories of successful people and companies
throughout history to illustrate the specific actions we can take to create
more click moments, place lots of high-potential bets, open ourselves up to
chance encounters, and harness the complex forces of success that follow. Download and start listening now!