Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This fall she's breaking new ground with two television shows from NBC -- her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha -- as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success? Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help listeners identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge. Featuring Martha's top principles for success, as well as stories and anecdotes from her own experiences, MARTHA'S RULES is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice -- and who have great business ideas of their own!
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"Excellent book and even better business advice! Passion, creativity, and objectivity are essential characteristics for any entrepreneur. Create a Big Idea you and your customers can believe in, will make life better, and can grow. " — Angela (4 out of 5 stars)
"Excellent book and even better business advice! Passion, creativity, and objectivity are essential characteristics for any entrepreneur. Create a Big Idea you and your customers can believe in, will make life better, and can grow. "
" Interesting. I didn't always agree with her, but I don't plan to start my own business, so it doesn't matter. "
" Very helpful and informative. Might have been better if I already had my BIG IDEA. "
" A quick read with some cute anecdotes, but not as insightful as I had hoped. However, it did make me admire Martha for all that she has accomplished in spite of the adversity she's faced. "
" Quick read and somewhat helpful. It was too autobiographical at times and I felt like I could have gotten more depth from another book. "
" Reading this as preparation for a new business idea I am noodling on. "
" It's good if you want to start your own business. "
" I learned that even Martha Stewart started small. I was surprised at how down-to-earth she seemed in this book. I was impressed with the way she characterized her stint in prison and my opinion of her changed a great deal. "
" Very useful information, especially if you own your own creative business. "
Martha Stewart is the author of dozens of bestselling books on cooking, entertaining, gardening, weddings, and decorating. She founded The Martha Stewart Center for Living at Mount Sinai Hospital in New York, a primary care practice that specializes in treating geriatric health conditions, as well as offering activities, classes and programs designed to help older adults get active and stay active well into old age.
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