In The Language of
Trust, learn what to say, how to say it, and why it matters.
If you’re trying to sell something—whether it’s a product, a
service, or an idea—you are facing a new era of consumers who listen less and
question more. This audiobook is for anyone who must sell ideas, products,
services, or even themselves to a public that just doesn’t want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of
your clients and customers and communicate with them on their terms. You’ll
learn what words to use, what words to lose, and how to structure your message
to overcome skepticism and build and keep the trust of your audience. Download and start listening now!