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Download The Language of Trust: Selling Ideas in a World of Skeptics Audiobook

Extended Audio Sample The Language of Trust: Selling Ideas in a World of Skeptics, by Michael Maslansky Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Michael Maslansky Narrator: Michael Maslansky Publisher: Oasis Audio, LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In The Language of Trust, learn what to say, how to say it, and why it matters.

If you’re trying to sell something—whether it’s a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. This audiobook is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn’t want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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Quotes & Awards

  • “The longer you listen, the more you feel you would like him if you met in person, which makes you more inclined to believe in his ideas. This is a case in which an author enhances his text by knowing which moments to slow down for effect and which to speed up to build tension and sustain interest.”

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  • “Trust has never been more important in the corporate world-because there’s so little of it. For years, people have tried to figure out how to communicate trust. Now, finally, Michael Maslansky has unlocked the DNA of trust. Anyone who cares about their employees, their customers, or their reputation has to read this book.”

    Dr. Frank Luntz, author of Words That Work and What Americans Really Want…Really

  • “Today’s polarized discourse makes it hard to understand problems, much less fix them. The Language of Trust provides the core principles needed for moving forward.

    Philip K. Howard, founder of Common Good and author of The Death of Common Sense and Life Without Lawyers

  • “To successfully earn trust in face-to-face or Facebook communication, embrace the proven concepts in The Language of Trust—they’re as important to your life as involuntary breathing. It’s just common sense.”

    Thomas L. Harrison, LHD, chairman and CEO of Diversified Agency Services division of Omnicom Group Inc.

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