In his work as research and development director at cutting-edge think tank TalentSmart, Nick Tasler realized that the recent discovery by scientists of a potential-seeking gene could have a remarkable impact on how we understand decision making. Those who have this gene – about one quarter of the population – are endowed with impulsive tendencies that can lead to fast and decisive action or to foolish choices. The cautious majority that Tasler calls risk managers can make carefully considered decisions or become hopelessly lost in the fog of details. Now The Impulse Factor offers listeners a unique online opportunity to analyze their own decision-making style and harness it to improve their everyday lives. With examples from business, psychology, and Tasler’s own research at TalentSmart, the book also vividly illustrates how susceptible we are to the events around us and how our reactions often run contrary to our best interests. By combining his research with real-world examples of extreme decision making, Tasler teaches listeners how to thrive when faced with difficult choices. More than just an audiobook, The Impulse Factor provides a clear understanding of why you make the choices you do – and the tools to make those decisions change your business and your life.
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"Great book! Really interesting. If you like Malcolm Gladwell, you'll like this one."
— Janet (5 out of 5 stars)
" Easy read, and intersting...but the link to the interactive "Impulse Factor Test" is dead. I'm sure I would have been able to pull out more personalized information on how to make the most of my impulsiveness if I was able to quantify it while reading the book. "
— Dena, 6/2/2012" meh...these social science books are all starting to run together. This one looks at impulsivity through the lens of the same old experiments we've read about in all the previous pop-sociology tomes. The middle half of the book dictates that you take the consultants online impulse test...pass. "
— Jeff, 3/9/2012" Good book with some very interesting ideas and information, but seems to wander or repeat the same thought for too long t times. Certainly worth reading, but I suspect the newer books on Decisions and Emotional Intelligence are more current on this line of thinking. "
— Dan, 7/25/2010" Quite interesting. Looks at how our preference for taking risks or not influences our decision making. "
— Julie, 2/21/2010" Some interesting info. Not exactly what I was expecting but still a quick and informative non-fiction read. "
— Logo, 12/28/2009" This was interesting at the beginning but got to be boring as it focused on how to build a successful company with varrious types of people. Boring because I am not in bussiness. "
— Marc, 12/30/2008Nick Tasler is an internationally acclaimed author, speaker, and human behaviorist. His profound insights, sharp wit, and pragmatic approach to strategic thinking and decisive behavior have directly benefited leaders around the world at companies ranging from General Electric and General Mills to Best Buy and BP Amoco. Tasler and his work have been recognized by US News & World Report, Bloomberg BusinessWeek, FoxBusiness, Psychology Today, and many more leading media outlets around the world.
Buck Schirner’s professional career has primarily been on stage as a character actor. He is currently active in the theater scene in Philadelphia. Buck also appears in the independent film In the Woods.