The Generosity Network is the essential guide to the art of
activating resources of every kind behind any worthy cause.
Philanthropist Jeff Walker and fund-raising expert Jennifer
McCrea offer a fresh new perspective that can make the toughest challenges of
nonprofit management and development less stressful, more rewarding—and even
fun. Walker and McCrea show how traditional pre-scripted, money-centered,
goal-oriented fund-raising techniques lead to anxiety and failure, while
open-spirited, curiosity-driven, person-to-person connections lead to
discovery, growth—and often amazing results.
Through engrossing personal
stories, a wealth of innovative suggestions, and inspiring examples, they show
nonprofit leaders how to build a community of engaged partners who share a
common passion and are eager to provide the resources needed to change the
world—not just money, but also time, talents, personal networks, creative
thinking, public support, and all the other forms of social capital that often
seem scanty yet are really abundant, waiting to be uncovered and mobilized.
Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower
nonprofit leaders, managers, donors, board members, and other supporters.
Whether you help run a multimillion-dollar global nonprofit or raise funds for
a local scout troop, PTA, or other community organization, you’ll learn new
approaches that will make your work more successful and enjoyable than ever. Download and start listening now!