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Download The Forty-Plus Entrepreneur: How to Start a Successful Business in Your 40’s, 50’s and Beyond Audiobook

Extended Audio Sample The Forty-Plus Entrepreneur: How to Start a Successful Business in Your 40’s, 50’s and Beyond Audiobook, by Gary S. Goodman Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Gary S. Goodman, Gary Goodman Narrator: Gary S. Goodman, Gary Goodman Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2015 ISBN: 9781469060248
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At age ninety, Jack Smiley wasn’t thrilled with the community in which he retired so he built his own. Today it provides him with a net income of $40,000 each month. Famously, KFC’s sixty-five year-old Kentucky Colonel Harlan Sanders supplemented a paltry social security check by franchising his unique recipe for fried poultry. Past fifty, McDonald’s Ray Kroc made a similar trek in multiplying by many thousands a few popular, golden-arched hamburger stands from San Bernardino, California.

Contrary to popular mythology, entrepreneurship is not spearheaded mostly by baby-faced, technology-savvy, post-adolescents whose brands include Facebook and Apple. According to a recent study fully eighty percent of all businesses are started-up by people over thirty-five.

Amy Groth of the Business Insider cites these reasons that fortune favors the old: first, older entrepreneurs have more life and work experience. In some cases they have decades of industry expertise—and a better understanding of what it truly takes to compete, and succeed, in the business world. Second, they also have much broader and vaster networks. Even if an older entrepreneur is seeking to start a business in an entirely different industry, they have deep connections from all walks of life—for example, a brother-in-law could be the perfect COO. Third, those over fifty have acquired more wealth, a better credit history (which helps with securing loans), and are smarter with their finances.

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About the Author

Gary S. Goodman is the creator of “Best Practices in Negotiation,” a top-rated course that he conducts at UC Berkeley and UCLA Extension, and on a custom basis, for corporations and organizations worldwide. He is author of more than a dozen books, including Dr. Gary S. Goodman’s 77 Best Practices In Negotiation.

About the Narrator

Dr. Gary S. Goodman is a unique resource in the fields of customer service, sales, management consulting, and individual achievement. He combines over twenty years of leading-edge business and consulting experience with a communications PhD from USC, a law degree from Loyola, and an MBA from the Peter F. Drucker School at Clarement Graduate University. Gary’s ideas are published and quoted widely, and appear in scores of prominent publications, including Business Week and Time magazine.