As consumers we intuitively understand the benefits of being decoded Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs. At most workplaces, it's still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people. The Decoded Company distills how this process works into three transformative ideas. · Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment. · Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower. · The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams.
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About the Authors
Leerom Segal is the president and CEO of Klick and has been named “Entrepreneur of the Year” by the Business Development Bank of Canada, won the “Young Entrepreneur of the Year” award from Ernst and Young, been recognized as a “Top 40 Under 40” by the Globe and Mail, and been named to Profit Magazine’s “Hall of Fame” as the Youngest CEO ever to lead a Profit 100 company.
Aaron Goldstein is a founding partner of Klick, helping to drive the adoption of advanced technologies to increase the effectiveness and sophistication of our solutions. As chief operating officer, he helps orchestrate our multidisciplinary teams across all of our client portfolios and projects, and draws on his love of complex systems to efficiently deliver marketing, learning, and operational solutions.
Jay Goldman is a managing director at Klick, focused on our innovation mandate and on exploring the opportunities in new channels and markets. He was previously head of marketing for Rypple, a venture-backed start-up acquired by Salesforce in 2012 and now known as Work.com. He is the author of Facebook Cookbook, and he has been published in the Harvard Business Review.
Rahaf Harfoush is a digital foresight strategist and the author of Yes We Did: An Insider’s Look at How the Media Built the Obama Brand. Formerly she was the associate director of the Technology Pioneers at the World Economic Forum. She was a contributor to the bestseller Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing Your World.