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Download The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Audiobook

Extended Audio Sample The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite, by Elizabeth Marshall, Michael Port Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Elizabeth Marshall, Michael Port Narrator: Michael Port Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Times have changed.

The typical old sales tactics we’re all familiar with no longer work. Cold calling gets you nowhere, door-to-door selling is a non-starter, and today’s consumers are too savvy for most traditional scripts and closing techniques. With those tactics, it takes more time and effort to reach fewer and fewer clients. If you’re still doing it the old-fashioned way, you’re probably barely keeping your career afloat.

If you want to stop treading water and start making sales, The Contrarian Effect has the answer. This sales approach is like no other in history. Not only do traditional sales tactics fail most of the time, we’re actually better off doing the exact opposite! It may sound crazy, but it’s not just a novel idea; it’s a counter-intuitive approach to sales that really works.

Whether you know it or not, many of today’s best companies have already discovered the contrarian effect. They’re giving up high-pressure selling for low-pressure customer interactions. Other companies are ditching the shotgun approach and getting to know specific customers and what they like in order to offer them the exact kind of product they want. These are examples of the contrarian effect in action, and it not only works, it works well.

If you or your organization is in the sales doldrums, it’s time to shake things up. Listen to The Contrarian Effect and discover how profitable it can be when you take the old rules and do the exact opposite.

Download and start listening now!

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