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Download The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Audiobook

Extended Audio Sample The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Audiobook, by Michael Port Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Michael Port, Elizabeth Marshall Narrator: Michael Port Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2008 ISBN: 9781596592889
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Times have changed.

The typical old sales tactics we're all familiar with no longer work. Cold calling gets you nowhere, door-to-door selling is a nonstarter, and today's consumers are too savvy for most traditional scripts and closing techniques. With those tactics, it takes more time and effort to reach fewer and fewer clients. If you're still doing it the old-fashioned way, you're probably barely keeping your career afloat.

If you want to stop treading water and start making sales, The Contrarian Effect has the answer. This sales approach is like no other in history. Not only do traditional sales tactics fail most of the time, we're actually better off doing the exact opposite! It may sound crazy, but it's not just a novel idea; it's a counterintuitive approach to sales that really works.

High technology and instant communication have put customers firmly in control of the sales process. They don't answer calls from unknown numbers; they demand honesty and transparency in the sales process; they are well informed about your product before they deal with you; and they have no patience for pressure tactics like closing questions. No wonder traditional sales methods no longer work.

Whether you know it or not, many of today's best companies have already discovered the contrarian effect. They're giving up high-pressure selling for low-pressure customer interactions. Other companies are ditching the shotgun approach and getting to know specific customers and what they like in order to offer them the exact kind of product they want. These are examples of the contrarian effect in action, and it not only works, it works well.

If you or your organization is in the sales doldrums, it's time to shake things up. Listen to The Contrarian Effect and discover how profitable it can be when you take the old rules and do the exact opposite.

Download and start listening now!

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About the Author

Michael Port is the creator of the Think Big Revolution, an online club for service professionals; the Book Yourself Solid line of training products; the Product Factory, an information product–creation course on the Internet; and Traffic School, a web traffic and conversion system. He owns a successful consulting firm, through which he has provided lectures, training, and coaching services to more than twenty thousand business owners.