UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling listeners to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
● Key concepts include the power of peripheral referrals and how to create content for your "third circle"
● Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
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Walter Krochmal is a conservatory-trained actor with over 20 years of national and international experience in classics, modern, avant garde, folk and other genres, on stage, in film and in over 50 audiobooks. He’s led a richly varied voice-over career that spans national network and cable television, radio and the Internet. He works in both English and Spanish, and narrated more than 40 audiobook titles in both languages.