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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Audiobook

Name: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of Americas Top Copywriters Audiobook
Brand: Ascent Audio
SKU: ee5e
Availability: InStock
Author: Joseph Sugarman
ISBN: 9781663711311

By: Joseph Sugarman

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Read By: Mike Lenz Publisher: Ascent Audio Listen Time: 11.25 hours at 1.0x Speed 7.50 hours at 1.5x Speed 5.63 hours at 2.0x Speed Release Date: December 2020 Format: Unabridged Audiobook ISBN: 9781663711311

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Quick Stats About this Audiobook

Total Audiobook Chapters:

Longest Chapter Length:

50:37 minutes

Shortest Chapter Length:

56 seconds

Average Chapter Length:

13:07 minutes

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Publisher Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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About Mike Lenz

Daniel Goleman, a former science journalist for the New York Times, is the author of thirteen books and lectures frequently to professional groups and business audiences and on college campuses. He cofounded the Collaborative for Academic, Social, and Emotional Learning at the Yale University Child Studies Center, now at the University of Illinois, at Chicago.