What companies need to know—and do—to win and hold on to tomorrow's best employees
The workplace of the future is being shaped today by Web 2.0—a collection of breakthrough social media technologies—and by the Millennial Generation, people born between 1977 and 1997. The convergence of these emerging workplace trends has created a generation of hyperconnected workers who are placing increased pressure on employers to overhaul their approach to talent management. In The 2020 Workplace, human resources experts Jeanne C. Meister and Karie Willyerd offer a practical game plan companies can use to attract and keep these employees, and, in doing so, transform their organizations; achieve compelling business results, such as increased innovation and improved customer connectedness; and compete more effectively in the global marketplace.
Based on key findings from two surveys of global professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia, and NASA, this book shows how the social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Meister and Willyerd bolster their thought-provoking research with real-world examples of these practices in action, including a YouTube new-hire orientation contest, the use of Twitter for sourcing job candidates, and a video game for new hires. With twenty predictions for the 2020 workplace and a glossary for those who have never texted, posted to Facebook, or Tweeted, this book is a must-read guide to what companies should do—and are already doing—to create tomorrow's workplace of choice.
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"The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today by Jeanne Meister and Karie Willyerd was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010."
— Soundview (5 out of 5 stars)
“This book includes key information that all learning professionals need to create a successful talent management strategy and leverage the benefits of social media in the workplace...comprehensive and forward-thinking.”
— Training and Development“How you behave will matter more than what you sell in the future, and your reputation will drive your success. If you expect to maximize employee productivity and have a strong enterprise in 2020, Jeanne C. Meister and Karie Willyerd’s book is a must read.”
— Rob Quish, CEO JWT INSIDE and COO JWT North America“Finally the imperatives for change are laid out in one spot, and a pragmatic roadmap for success is outlined. If you are dedicated to building healthy, productive next-generation organizations, you must read this amazing book.”
— Susan Burnett, Senior Vice President, Talent and Organization Development, Yahoo!“Provocative and entertaining.”
— Miami Herald" Good overview of the future workplace and strategies innovative companies are using to attract and keep excellent employees. "
— Anne, 5/3/2013" good overview of the coming different generational norms that one must take into account when running ro managing a business in the 21st century. A little light at times but still a quick decent read. "
— Kevin, 5/23/2012" This is an interesting read. Makes you think about how technology and how 5 different generations in the workplace will impact and change the way we want to work, learn and gain knowledge. "
— Allison, 5/5/2012" Honestly, I made it a little more than halfway through this one. It was a book I had to read for work. It did have a fairly good summary of the impact of social media on the emerging workplace. Might be something to reference back to, but I wasn't motivated to go "cover to cover". "
— Jeff, 11/14/2011" Must-read for HR professionals or execs. "
— Julia, 4/20/2011" too HR "
— Adil, 11/1/2010Jeanne C. Meister is an internationally recognized thought leader, speaker, and author in enterprise learning. She is the author of Corporate Universities and Corporate Quality Universities, and her research has been profiled in such publications as the Chronicle of Higher Education, Chief Learning Officer, Fast Company, Harvard Business Review Japan, and the Financial Times. She is a cofounder of Future Workplace.
Eliza Foss is an actress who has appeared in numerous theaters in New York City and around the country. She has narrated over thirty books and short stories, been featured in AudioFile magazine, and won five AudioFile Earphones Awards for her narrations.