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Extended Audio Sample Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart, by Ian Ayres Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (2,194 ratings) (rate this audio book) Author: Ian Ayres Narrator: James Lurie Publisher: Penguin Random House Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? 

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.

Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Darrenglass | 2/10/2014

    " The latest "next Freakonomics", and I felt pretty similarly about this book -- there were lots of interesting anecdotes, but I'm enough of a nerd that I actually wanted to see the details of the statistics and the data rather than just hear the cocktail-party version. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jonah | 2/3/2014

    " Good read although a few years old (2007), so some of the concepts (randomised trials etc) weren't new, especially with Big Data being the trend on everyone's lips. Great section introducing statistical regressions, and the practical application of standard deviations (2SD rule) was an excellent refresher. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Katharine | 1/30/2014

    " A fascinating book on the ethics and real life applications of data mining. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Joe | 1/28/2014

    " The subtitle of the British edition is "How Anything Can Be Predicted," and the author does an admirable job making one believe it. While glossing over most of the technical details, including the "hard part" of discovering which data variables correlate significantly and which do not, Ayres made me want to crank up my SAS program and get crunching! Inspiring and thought-provoking! "

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