Entrepreneur and journalist Shane Snow, and cofounder of
Contently, analyzes the lives of people and companies that do incredible things
in implausibly short time.
How do some startups go from zero to billions in mere
months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight
Show host Jimmy Fallon climb to the top in less time than it takes most of
us to get a promotion? What do high-growth businesses, world-class heart
surgeons, and underdog marketers do in common to beat the norm?
One way or another, they do it like computer hackers. They employ
what psychologists call “lateral thinking”: to rethink convention and break “rules”
that aren’t rules.
These are not shortcuts, which produce often dubious
short-term gains, but ethical “smartcuts” that eliminate unnecessary effort and
yield sustainable momentum. In Smartcuts, Snow shatters common wisdom
about success, revealing how conventions like “paying dues” prevent progress,
why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to
build a huge business than a small one.
From SpaceX to the Cuban Revolution, from Ferrari to
Skrillex, Smartcuts is a narrative adventure that busts old myths about
success and shows how innovators and icons do the incredible by working
smarter—and how perhaps the rest of us can, too. Download and start listening now!