Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; sales people dread being unable to close the deal and make their quotas. No one is happy. Now there’s a better way to transform the buyer-seller relationship.
Let’s Get Real or Let’s Not Play shows you how to transform a sales culture with clarity, authenticity, and emotional intelligence. The familiar adage that—“it’s a jungle out there”—applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. The sales methods of the past are simply no longer effective in a world where customers aren’t sure whom to trust.
In Sell Yourself First, you are taught how to leverage your own personal assets to win the confidence of customers by displaying a host of intangible attributes such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership. Since today’s potential customers are under extreme pressure to do more with less money, less time, and fewer resources, they’re wary of anyone who tries to get them to buy or change anything.
Snap Selling is the perfect guide for any seller in today’s increasingly frenzied environment as it shows how to get more appointments, speed up decisions and win sales.
These three titles are the perfect bundle for winning more sales than you ever dreamed possible.
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Mahan Khalsa is the founder of the FranklinCovey Sales Performance Group. He has consulted extensively with many Fortune 1000 companies, including Microsoft, Oracle, Accenture, Aon, Motorola, and GE Real Estate and is the coauthor of Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship.
Randy Illig is a key leader of the Sales Performance Group of Franklin Covey. He has more than twenty-five years of experience ranging from direct sales and general manager to successful entrepreneur. He has been named the Ernst & Young Entrepreneur of the Year and has been awarded the Arthur Andersen Strategic Leadership Award.
Thomas A. Freese is the founder and president of QBS Research and the author of five books, including Secrets of Question Based Selling, Sell Yourself First, and The New Era of Salesmanship. He has been featured in numerous articles and is considered to be one of the foremost authorities on sales effectiveness, buyer motivation, and competitive positioning strategies.
Jill Konrath is a sales strategist and speaker whose clients include IBM, GE, and Hilton. Her first book, Selling to Big Companies, was praised by Fortune as a must-read. She writes a popular blog and newsletter at SellingtoBigCompanies.com and lives in St. Paul, Minnesota.