Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an "outsider mind-set" as our greatest asset. This program is read by the author. Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles—whether in the workplace, our homes, or our civic institutions—can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity." Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking differently. A Macmillan Audio production from Flatiron Books
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"I had to listen 2 times to make sure I understood some chapters. And may have to repeat again because many things to remember and for sure learn."
— Miguel Mejia (5 out of 5 stars)
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Matthew Syed is a columnist for The Times of London and a commentator for the BBC. He has been named British Sports Feature Writer of the Year by the Sports Journalists' Association and has received the British Press Award for Sports Journalist of the Year. He is also a three-time Commonwealth table tennis champion, a two-time Olympian, and a graduate of Oxford University. Bounce: Mozart, Federer, Picasso, Beckham, and the Science of Success is his first book.